There’s a common misconception out there that data is boring. It’s a fair opinion to have, and here’s why: no one likes the idea of going into a meeting or presentation and being inundated with rows upon rows of spreadsheet data. Likewise, no one likes listening to someone verbally spew out statistic after statistic in a futile effort to make a point or change a point of view. Not only is it an ineffective way of presenting data and persuading someone to change their mind, it’s boring for most people to experience.
Last month you may have seen that we launched a new series where we share our favorite news stories and articles about mapping from around the globe. If you missed our edition from last month, check it out here.
As we mentioned in that first post, we created the series to celebrate our love of maps—and to highlight the fact that maps are literally all around us. They are everywhere. Why? Because maps create the opportunity to present extremely complex data in a way that most people can digest and understand. Maps tell stories. They persuade. They change minds. They lead people to act. They inform.
As we’ve mentioned before on this blog, visuals can be a pretty useful tool when it comes to telling stories and getting your point across. If you haven’t noticed already, one of our favorite visuals is the map. Why do we love maps so much? Because they give you the opportunity to present extremely complex data in a way that most people can digest and understand. Maps tell stories. They persuade. They change minds. They lead people to act. They inform.
If you’re a business owner and you’re looking to boost growth in the final months of the year and into 2016, one of the best tactics you can implement is to create and share more maps. If you’re like a lot of other business owners, you may not be creating maps for one of the following reasons:
- You have no experience creating maps and the thought of doing so is a bit intimidating
- You can’t think of any mapping opportunities that exist for your business
- You’d like to create maps, but you don’t think you have the time needed to do it
- You just don’t see any value in creating maps
As we’ve noted before on this blog, visuals are a powerful way to convey messages, present information, and persuade audiences. In a previous post we published titled, “6 Powerful Reasons Why Your Business Should Visualize Data,” we provided a handful of stats on the power of visuals. We think they are worth sharing again, so here they are:
- The brain can see images that last for just 13 milliseconds.
- Our eyes can register 36,000 visual messages per hour.
- We can get the sense of a visual scene in less than 1/10 of a second.
- 90% of information transmitted to the brain is visual.
- Visuals are processed 60,000X faster in the brain than text.