Mapping Software for Marketing

It is software that turns customer and prospect records into a map a marketing team can segment and act on. Maptive runs in the browser and builds the map from spreadsheet columns, so no GIS background is involved. More than 60 mapping and analysis tools come on every plan, from heat maps and demographic overlays to list exports taken directly from the map. Nothing is reserved for a higher tier, and a first map usually takes about thirty minutes to build.

Maptive's 45 Day Pass is $250 for one user, which fits a single campaign analysis or a market review. The Pro plan is $1,250 a year or $110 a month billed monthly. The Team plan is $2,500 a year or $220 a month, and it covers five users with collaboration and a dedicated success manager. Enterprise pricing is volume-based. All 60+ tools and the census data come with every tier, so the choice is about users and data capacity rather than features.

Yes. The trial lasts 10 days and asks for no credit card, with every tool unlocked from the first login. Your team evaluates the platform on its own customer list rather than demo data, so anything built during the trial reflects your actual market. Upload a spreadsheet or paste from the clipboard, and a working map is ready in minutes. When the trial ends, the account expires unless you choose a plan, and no billing information is collected at signup, and support is available during the trial.

No. Maptive was built for people who have useful data and no analyst on hand. The tools work through the map interface, and every change shows its effect as you click. Most users have a first working map within about thirty minutes. When a question comes up before a campaign launch, the US and Canada support team answers by phone and email in under 15 minutes, and onboarding covers data setup and team training for departments that want it. No installation is required.

Export the list to Excel or CSV and upload it directly, or paste rows from the clipboard. Geocoding happens during the upload and reconciles what the file contains, including missing ZIP codes and inconsistent address fields. Every other column stays attached to its marker, so segment and value fields become things to color by and filter on. For a list that updates continuously, a connected Google Sheet or CRM sync refreshes the map when the source does. No reformatting is needed first.

Draw around the audience with the lasso, a boundary or a radius circle, then filter to the segment the campaign addresses. The records inside export to a spreadsheet, which is the target list for mail, email or field follow-up. Because the export reproduces the displayed selection, the list always matches the map you approved. The same file can produce different lists for different channels without being re-uploaded. No mapping background is required, and the whole process takes minutes per list.

Every plan includes more than 50 US Census variables at no extra cost, published at state, county, ZIP code, census-tract and block-group level, with Canadian data included as well. The variables cover population density, household income and age, among other measures, and they appear underneath your customer records. That pairing lets a campaign match its targeting to the profile of each area instead of treating every ZIP code as identical. It is included on every plan, with nothing extra to buy.

Maptive encrypts data with 256-bit SSL in transit and at rest, and access controls include two-factor authentication and single sign-on, with role-based permissions set per user, so a client can be given one map and nothing else. Sensitive columns can be hidden from everyone you share with, and passwords can be required on shared links. Audit logging records what was accessed and by whom, and uptime across 2025 was 99.9%. The platform passed the Salesforce AppExchange security review, and regional data-storage options are available.

Yes. Maptive connects with Salesforce, HubSpot, Zoho, Pipedrive and Keap, so records plotted on the map stay current with the CRM rather than going stale after an export. For teams that work from spreadsheets instead, a connected Google Sheet refreshes the map when the sheet does. Every column from the source stays attached to its marker, which is what makes the map segmentable rather than a static picture. Support can walk your team through the connection. Setup is covered during onboarding for teams that want help.

One map can show over 200,000 markers, and a data set can include up to 100,000 locations on the Pro and Team plans, or 50,000 on the 45 Day Pass. Enterprise capacity is volume-based for larger holdings. Every marker has the columns that came with it, so filtering and heat weighting work at full volume rather than on a sample. For very large files, the filter tool is the practical way to work, since one segment can be isolated and shared on its own.