The Heat Mapping Tool makes it easy to visualize and identify trends in your location data on a Google map. You can use our heat mapping software to visualize marker density or numerical data tied to geographic locations. Customize your heat map by adjusting its radius, opacity, intensity threshold, and the gradient colors displayed in your heat map. You can also choose to display just one single color.
Heat maps represent the density of data within different areas of a map. Data is aggregated based on its location and given a radius of influence, which you can adjust. As the density of data increases in that area the heat map will display a color indicating higher intensity. The heat map will also have a maximum threshold which will be represented by the highest color on the gradient or the darkest color if you are using a single color.
What can I use location heat mapping for?
A geographic heat maps can help you identify trends in data that would otherwise be hard to see. You can quickly see areas that might already be saturated and other areas where there is still a market opportunity.
View Market availability. You can get a very good sense of which customers have access to your stores or products by simply importing a excel spreadsheet of your stores, or stores that sell your product. Then with just a couple clicks you can add a location based heat map to your map. The gradient of the heat map will show what areas of the map are close to your stores and which might be too far for your customers to travel to.
Sales Density. You can combine any number in your spreadsheet with the geographic heat map to weight your locations. If you do this with sales data you can see what areas have the highest sales density. This can help you to focus your marketing budget where it will do the most good. You can the heat mapping software this with zip code boundaries to see the demographic of the areas where you have the most sales.
Access the heat mapping tool in 1-click. Adding heat maps can be done quickly and conveniently right from within your map. The process is simple: click into the Heat Mapping Tool, create your heat maps, add further customization, click done, then view your heat maps in real-time in your map.
Customize the look of your heat maps. Customize how heat maps appear on your map by making changes to the radius, opacity, intensity threshold, and the gradient colors displayed in your heat map. You can also choose to display just one single color.