CRM Mapping Software

Maptive's API turns your CRM into the source of a live sales map, with each account record written straight onto a map you can color, filter, route, and share with the team.

CONNECT YOUR CRM TO MAPTIVE

CRM Records Plotted on a Map

Wire your CRM to a Maptive map through the REST API and each account, contact, or deal becomes a marker the map can keep in sync with your records, no manual exports between systems.

API as the pipe: Email support@maptive.com on a paid Maptive plan to obtain an API key, pair it with the map_id from your map URL, and the CRM writes records onto a map.

Add, update, delete by row: API calls map to columns through add, update, delete, and patch operations, so a Salesforce or HubSpot record stays current on a Maptive pin.

Same fields as the CRM: Owner, stage, amount, industry, last touch each arrive as columns Maptive can color and filter on, with no extra data model to maintain on the map.

Map tools on synced data: Grouping Tool, Filter Tool, Routing Tool, and Share dialog all read the column headers the API writes, so an updated stage shows on next load.

More than 150K records per map: Maptive supports more than 150K locations on a single map, with no slowdown based on your data.

File and Sheet imports as a fallback: When an API job is out of scope, the same map takes .xlsx, .csv, .tsv, copy and paste, or a Google Sheet through Categorize Data.

Connect a CRM in 3 Steps

1 Provision

Open a paid Maptive account, email support@maptive.com to request an API key, then grab the map_id from your map URL.

2 Wire

Point your CRM workflow at the Maptive API, call add, update, or delete on each record change, then run patch to commit.

3 Work

Pins recolor by stage, filter by owner, and route by visit list, all reading the same fields the live CRM keeps current.

Coverage You Can See

Account rows on a CRM report tell you who sits on the list, not where the work actually lives in a region of the country. Once the API has pushed every record onto a Maptive map, you can see which counties run heavy with prospects, which corridors carry no coverage at all, and where the next rep should sit on the map.

The Business Guide to Location Intelligence

Fairer Territory Lines

Splitting a book by gut feel leaves 1 rep with 40 accounts and another with 4. With rows pushed in through the Maptive API and colored by owner or deal value, you draw territory lines on real account counts, real revenue, and real drive time on the map. The same lines redraw next quarter as wins and losses reshuffle the book.

Day Plans Without Exports

Building a route from a CRM list usually means a spreadsheet, a maps tab, and a lot of copy and paste between them. With the API keeping pins current, you filter the map down to accounts due for a check-in, lasso the area, push those pins into the Routing Tool, and Optimize Route hands back a drive order in the same window.

Whitespace Next Door

The accounts you already win tend to cluster on a map, and the gaps right next to them stop hiding once the pins are visible. Drop a Google Places Search over a strong county to surface fresh prospects in the same trade area, or layer a Demographic Overlay to find pockets where the right buyer profile sits within a few miles of a win.

A Single Source Picture

When the team works off a map that mirrors the CRM through the API, the Monday pipeline review runs shorter and stays sharper on what to actually do next on a customer. Reps stop debating whose accounts belong where, leaders stop guessing about coverage gaps, and ops stops cleaning a different spreadsheet for each meeting on the weekly calendar across the team.

A Map Per Rep

A rep tunes out a map that shows every account on top of theirs, week after week, on the same screen. Apply a Filter Tool view by owner or region, save the view, and send a password-protected link so the only pins they open belong to their patch. Each rep gets a map of their own book, scoped from the same synced dataset.

CRM Mapping for Sales Teams

How the API Connects

Maptive's API lets a CRM write straight to a map so your team stops chasing exports between systems on a weekly cadence in the team. The Product FAQ on answers.maptive.com confirms the path: any CRM database can connect to a Maptive map through the API, with the API key issued on request from the Maptive support team. A paid Maptive account is the prerequisite. Reach support@maptive.com for the API key today.

Each Maptive map carries a map_id, visible in the URL of the map, like map_id=xxxxxx in the URL bar. Your CRM workflow signs each API call with the key and points it at that map_id, so writes always reach the right map and never cross into another team's dataset. A second map gets its own map_id and stays separate from the first.

The API exposes a small set of write operations that line up with how a CRM moves records. Add pushes a new row onto the map, with values aligned to map columns by index. Update changes a single column on a row by Maptive index, or you can pass an array to touch several columns in a single call. Delete removes a row outright. Patch then commits a batch of pending changes so a daily CRM sync arrives as 1 update on the map rather than 200 noisy ones on the team.

Color, Filter, Route

Once API calls have populated the map, the trio that runs a Maptive map built from a spreadsheet runs the day-to-day work for a sales team on a connected CRM. The Grouping Tool, the Filter Tool, and the Routing Tool sit in the left-hand panel and read off the column headers the API writes onto the map, so any field the CRM sends across is useful on day 1.

Open the Grouping Tool, pick a column like Stage or Owner, and pins recolor by category on the map view. Switch to Numeric mode for a column like Amount and pins resize through up to 10 buckets, with Blue, Multi-color, or Growing pin styles and a fill color per range. Use the Secondary group for a second cut so primary color and bubble size carry separate attributes on the same view.

The Filter Tool runs 5 types in parallel: Group for categories, Text for column search, Number with a slider from min to max, Attribute for semicolon cells, and Date for a date range. With a filtered map open, click Lasso & Fill Locations in the Routing Tool to pick up every visible pin inside a drawn lasso, then click Get Directions or Optimize Route. Optimize Route keeps the first and last stops fixed and reorders the rest, up to 73 stops on a single route.

Sharing With the Team

A pipeline map is most useful when the right person opens it without a detour through a separate sales tool on their desktop or phone. Maptive holds a pair of share paths off the left-hand Share icon, a copyable link and an embed code, and each path can run in Password Protected or Public mode depending on the audience and the records visible on the map view.

Before you share, pick a starting map view. The default view shows the whole dataset. A saved view can carry a filter, a route, a zoom level, and a center point, so you can hand a rep a map already scoped to their owner field or their region. Save the view under a name you will recognize on the share screen, then choose it in the Share dialog so the recipient opens straight into the right slice of the pipeline you keep synced through the API.

The embed code drops the same map into a company sales portal or an internal page on the intranet. The dialog exposes a width and a height so the map sits inside the page layout, and the privacy choice still applies to the embedded view. A teammate clicks the link, enters the password if you have set a password on the map, and arrives in the same Maptive view you saved, without a separate login.

FAQs About CRM Mapping Software

How does Maptive connect to my CRM?

Maptive exposes a REST API your CRM can write to. On a paid Maptive plan, you email support@maptive.com to receive an API key, then grab the map_id from the URL of the map you want the records to populate. Your CRM workflow signs each call with that key and points it at that map_id, then issues add, update, delete, or patch operations as records change in Salesforce, HubSpot, or another CRM, so the Maptive map carries the same records without a manual export between systems on a recurring cadence.

Does Maptive have a native Salesforce app?

Maptive currently offers API access as the supported path between Salesforce and a Maptive map. A native Salesforce integration sits on Maptive's roadmap, with the Salesforce CRM integration is coming soon. Until that ships, a Salesforce admin or developer can use the API key issued from Maptive support, point Salesforce flows or Apex jobs at the map_id, and write account, contact, or opportunity records onto the map through add and update calls in the API on each change event from the org.

Can I connect HubSpot to a Maptive map?

Yes, through the same API path. On a paid Maptive plan you request an API key from support@maptive.com and capture the map_id from your map URL. A HubSpot workflow, a middleware step, or custom code can then issue API calls as contacts, companies, or deals change. Maptive has announced a HubSpot integration coming early 2026 per the HubSpot integration page on maptive.com. Today the working path is the REST API plus a HubSpot-side caller you build or have built for you by the Maptive team.

What CRM data ends up on the map?

Anything written by the API. Each call passes values into Maptive columns by index, so a row can carry account name, address, city, state, zip, owner, stage, amount, last activity date, industry, and any custom field your CRM holds. The address columns drive the pin location on the map and the rest become columns the Grouping Tool and Filter Tool can read. Add the columns up front when you set up the map so every CRM field has a matching target on the Maptive side ready for the first write.

Do I need a developer to use the Maptive API?

A developer or a technical admin helps a lot. The API is a REST API that expects HTTP calls with an API key and a map_id, returning a response on success or failure. Teams have wired it up from Salesforce flows, HubSpot workflows with a custom code step, middleware like a Lambda function, or a scheduled job inside the company stack. A public PHP wrapper exists on GitHub. For deeper specs the Maptive support team shares documentation once you request the API key over email.

Can the map stay in sync without manual file uploads?

Yes, once the API is wired up to the CRM. The CRM side triggers a call on every record change, or a scheduled job pushes a batch on a cadence, then a patch call commits the updates to the map. Pins appear, move, recolor, or drop off as the underlying CRM record changes through the API. File upload through .xlsx, .csv, .tsv, copy and paste, or a connected Google Sheet still works as a fallback for teams that prefer a periodic snapshot over a continuous API connection between systems.

How do I authenticate against the Maptive API?

Authentication uses an API key paired with a map_id on every call. The API key is issued by Maptive support, tied to your paid account, and held server-side by whatever code makes the calls into the Maptive API. The map_id is the identifier of the Maptive map you want the API to write into, copied from the URL of the map (the map_id=xxxxxx parameter in the URL bar). Calls without a matching key or to a map_id outside your account fail with an authentication error from the API on return.

How many CRM records can a Maptive map hold?

Maptive supports more than 150K locations on a single map.

Is my CRM data secure once it hits Maptive?

Per the Maptive FAQ on answers.maptive.com, Maptive does not share customer data with anyone, and only accesses a map with your permission for a support session. Maptive runs on Google's enterprise mapping services with 256-bit SSL encryption applied to geocoded data on the wire. Hosting sits with Rackspace per the same FAQ. Within Maptive, maps stay private by default and are only reachable by people you share the link with, password-protected when you set a password through the Share dialog for the map you want to send out.

What if my CRM is not Salesforce or HubSpot?

The API is CRM-agnostic. Any system that can make an HTTP call with an API key, a Zoho CRM, a Pipedrive setup, a Keap account, an internal CRM, an ERP, or a data warehouse, can write records to a Maptive map through the same add, update, delete, and patch operations. Maptive support can scope the connection with your team when you request the API key, then your side handles the calls from a workflow, a script, or a scheduled job on a cadence.