What is Location Intelligence

what is location intelligence

Location intelligence is the process of turning location data into insights that can be used to improve business decisions. It involves mapping and analyzing data points to identify patterns and trends. By harnessing the power of location data, businesses can gain a competitive edge and make better decisions about where to allocate resources.

With location intelligence software like Maptive, add layers to maps powered by your sales, demographic, or other location data. Most location intelligence draws on geographic information systems (GIS) like Google Maps to create powerful maps and develop rich insights.

Maptive’s location intelligence software is designed for companies of all sizes who want to gain a competitive advantage through data insights.

How Can Business Owners Leverage Location Intelligence?

How can Business Owners Leverage Location Intelligence

Understanding and using your business’s data can be the key to adapting to market changes, understanding the competitive landscape for your business, adapting to your customer’s needs, and being the most efficient with your company resources.

The potential benefits for location insights are endless, but here are some examples of how Maptive can help:

Sales Territory Planning and Alignment

Create and manage sales territories across your organization. Draw territories based on geographic boundaries like zip codes using our freeform territory tool or using the map drawing tool. Map customer and salesperson locations as well as sales numbers to better understand where customers may be underserved and where opportunities for creating better-balanced sales territories can be found.

Demographic Analysis

Understand your current customers or perform market analysis in new locations with built-in demographic data drawn from the U.S. census, including population, age, median household income, education, and more.

Supply Chain Optimization

Build data visualizations with your whole supply chain mapped out. Optimize driving directions between locations or filter and group your data on the map to see one step of your supply chain at a time.

Business Site Selection

When your business is looking to expand, selecting the right location can be the difference between success and failure. Using Maptive you can draw a service radius around your current business locations and those of competitors and map out current and potential customer locations to identify areas that may currently be underserved or saturated.

Route Planning and Optimization

Whether you need to find the fastest route between sales calls, deliveries, or even pick up kids on a bus route, Maptive’s routing tool can find the optimal route between multiple locations. Reduce costs and maximize revenues by reducing the amount of time and resources spent on inefficient and badly planned routes.

Location Analytics

Understand how your business is performing on a location basis with location analytics. Map out your business locations and associated sales data to better understand how locations perform relative to each other. Make predictions and optimize your business based on insights gleaned through mapping location-based data from your business: employee locations, customer locations, retail locations, and more. Build data visualizations from this data, such as heat maps, marker maps, or bubble maps. Click on markers to get detailed information on each location, such as sales or other performance data, salesperson or location name, address, notes, images, and more. Integrate real-time data from your CRM using Maptive’s API and CRM integrations.

Why use Maptive for Location Intelligence?

Why use Maptive for Location Intelligence

Spatial Analytics

Spatial analytics is often the key to true efficiency within field teams, site selection, and more. Upload relevant business data and see and optimize travel times for delivery drivers or sales representatives. Also, determine proximity to other businesses (competitors or your own franchise locations) with Maptive’s radius tool. With Maptive, you can also overlay spatial data from other external sources, such as the locations of nearby points of interest, public transportation, commercial locations for rent, housing, and more.

Demographic Analysis

Pair demographic data to strengthen your own insights through customer research. What’s the average age of your customers in that sales territory that is consistently underperforming? What is the population density in the new area you’re considering expanding to? You can answer these questions with Maptive’s demographic data drawn directly from the U.S. census.

Built on Google Maps

Data quality is one of the most important factors when choosing a location intelligence platform. Maptive is built on Google Maps‘ enterprise platform, which means you always have the most up-to-date and accurate GIS data and state-of-the-art location intelligence technology. Maptive builds upon the foundation of Google Maps but adds a myriad of tools and features designed for business intelligence. Maptive also offers countless map customizable options, with the ability to filter your data and make your map look the way you want.

Safe and Secure

With Maptive, you have full control over your data and who gets to see your maps. Maptive provides full account permissions control and control of what users can see and do on your shared maps. Maptive is a collaborative tool designed with teams in mind. Maptive takes information privacy seriously, which is why our platform security is continuously audited. Maptive’s platform offers security features such as 2-factor authentication, fully redundant backups, and disaster recovery systems, 256-bit SSL encryption, and 24/7 live intrusion detection.

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