There are many mapping software solutions available on the market, and one of the most popular options is Mapline. But if you are considering going with Mapline or are using Mapline and looking for an alternative or replacement solution, then Maptive should be on your list.

Maptive is a robust mapping software based on Google maps. Like Mapline, it’s cloud-based and can run on a wide range of operating systems, including Windows, Mac, Linux, or Android. Both tools allow you to plot your Excel spreadsheet data quickly and easily.

However, Maptive includes a much wider feature-set, many different sharing & collaboration options, many included datasets, and many different ways to customize your map.

Here’s a complete breakdown of why Maptive is the perfect Mapline alternative.







Ease of use

  • Upload your location data or spatial data from any spreadsheet or Google sheet, or add data directly into Maptive
  • Create maps quickly and easily: map multiple locations in seconds.
  • Maptive is cloud-based and built on Google Maps, so your map data is always accurate.
  • Support for Google’s upcoming WebGL 3D features.
  • Fully customizable maps: full control over the appearance of your maps.
  • Works on any device: Desktop, Tablet, or Mobile.

Ease of use

  • Upload or copy-paste location data from Excel.
  • Visualize, analyze, share and compare datasets
  • Embed maps on your site.
  • Cloud based.
  • Customize pins, create territories and heat maps.
  • Drill down into data.

Mapping tools

  • Full suite of mapping tools to create interactive maps:
    • Drive time polygon tool
    • Radius map tool
    • Polygon territory tool
    • Geographic boundary territory tool
    • Demographics/Census mapping tool
    • Heat mapping tool
    • Driving radius maps
    • Lasso tool
    • Distance calculation tool
    • Drawing tool
    • Multi-stop route planner and optimization tool
    • Location finder tool
    • Automated territory creation and optimization tool
    • Distance matrix calculator
    • Bubble maps

Mapping tools

  • GEO Analytics: For mapping, routing and BI.
  • GEO Dispatch: For dispatchers.
  • GEO Scheduling: For scheduling and planning.
  • GEO Operations: For workflow and compliance.

Enterprise-level features

  • Data visualization: valuable insights for decision making.
  • Enterprise-level security and support: 2FA, SSO, Penetration Testing.
  • Powerful territory mapping tools: take sales territory planning to the next level.
  • Route optimization with support for unlimited stops.
  • Integrate your GIS software or Geospatial data to create robust maps.
  • Enterprise support with CRM integrations: Maptive integrates seamlessly with all of the significant CRM tools (coming soon).
  • Upgraded API support (coming soon) with support for real-time data updating.
  • A full toolset for Location Intelligence includes new and improved drive time maps, distance radius tools, route planning, integrated demographic data, geographic boundary tools, and more.
  • Add charts and graphs to your maps (coming soon).

Enterprise-level features

  • API integration.
  • Add territory and routing capabilities.
  • Encryption, backup and security features.
  • Delivery windows, driver schedule and stop times.


There are several advantages to building mapping software using the Google Maps API. It gives users access to frequent updates, Google Places data, satellite imagery, geocoding abilities, powerful mapping features, and much more.

Maptive was built from the ground up with Google Maps., letting users take advantage of the best map source in the industry while also enjoying many advanced features and tools that wouldn’t otherwise be available.

Mapline does not use Google Maps. While their software is dependable, they miss out on some of the above advantages.

Sharing, Presenting & Collaboration Options

Once you’ve created a map with Maptive, you’re going to want to share it. That’s why having many different sharing options at your disposal is essential.

Mapline allows you to share your map via email. However, to view your map, the other user will need to have a Mapline account. Otherwise, they’ll have to log in using your credentials.

With Maptive, sharing your map with colleagues is easy. You can:

  • Save it as an image to use in presentations or post on social media.
  • Export your data to a spreadsheet.
  • Embed it on a webpage.
  • Give team members a link to your map.

When sending a link, even people who aren’t registered Maptive users can view your map.

Included Data 

The more data you have at your fingertips, the more insights you’re able to discover from your own data. Learn more about your target markets and help in your decision-making process. While both tools offer similar geographic data, there are major differences in the amount of data included with your membership. Mapline offers USA demographic census data as an optional add-on feature. If you’re only looking for US data, this should be sufficient.

Your Maptive membership includes access to demographics and census data from several countries at no extra charge. This includes data on population, race, housing, age, citizenship status, education, income, transportation, labor, and gender.

Customization Options

As we discussed earlier, Mapline doesn’t offer as many map services as Maptive. As such, they provide you with fewer ways to customize the look and feel of your map.

Maptive gives many different configuration options to help you personalize your map, including:

Why Choose Maptive?

Maptive is a user-friendly mapping solution, and it’s available for a free trial. Click here for a complete list of features.

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