As we’ve mentioned before on this blog, visuals can be a pretty useful tool when it comes to telling stories and getting your point across. If you haven’t noticed already, one of our favorite visuals is the map. Why do we love maps so much? Because they give you the opportunity to present extremely complex data in a way that most people can digest and understand. Maps tell stories. They persuade. They change minds. They lead people to act. They inform.
If you’re a business owner and you’re looking to boost growth in the final months of the year and into 2016, one of the best tactics you can implement is to create and share more maps. If you’re like a lot of other business owners, you may not be creating maps for one of the following reasons:
- You have no experience creating maps and the thought of doing so is a bit intimidating
- You can’t think of any mapping opportunities that exist for your business
- You’d like to create maps, but you don’t think you have the time needed to do it
- You just don’t see any value in creating maps
As we’ve noted before on this blog, visuals are a powerful way to convey messages, present information, and persuade audiences. In a previous post we published titled, “6 Powerful Reasons Why Your Business Should Visualize Data,” we provided a handful of stats on the power of visuals. We think they are worth sharing again, so here they are:
- The brain can see images that last for just 13 milliseconds.
- Our eyes can register 36,000 visual messages per hour.
- We can get the sense of a visual scene in less than 1/10 of a second.
- 90% of information transmitted to the brain is visual.
- Visuals are processed 60,000X faster in the brain than text.
In 2012 the Harvard Business Review called Data Scientist the sexiest job of the 21st century.
Obviously there are varying opinions on the definition of “sexy,” but in the wake of the data revolution, data scientists have been coming out of the woodwork and enjoying previously unheard of popularity.
Why are massive news outlets, such as New York Times and Wall Street Journal, more trustworthy in people’s minds than lets say a lesser known blog?
These gigantic examples have been around for years is one reason, but another reason revolves around the fact that its stories are backed up with credible sources of information.
Nothing supports any case more than cold, hard, unbiased data. In this post, you will learn how to use data visualizations to win over your audience. Let’s get started.