The best and easiest way to understand the true power and usefulness of mapping is to look at real examples from everyday life. Believe it or not, hundreds of thousands of maps are being created each and every week by businesses, nonprofits, and media organizations in an effort to sell an idea, persuade a group of people, or tell a story.
Mapping is everywhere. Why? Because visuals are extremely powerful tools. The fact is, most people can’t look at a spreadsheet filled with hundreds of rows and columns of raw data and easily understand what it all means. Data is complex. It can’t tell stories in the same way that visuals can.
In 2015, more people than ever before began leveraging the power of business intelligence and data to grow their businesses. With the rise of new, affordable, and easy-to-use tools, business owners began to dabble more with data. In addition to the introduction of new tools, more blog posts, case studies, and white papers on the subject of data science and business intelligence were published last year than ever before.
Last month you may have seen that we launched a new series where we share our favorite news stories and articles about mapping from around the globe. If you missed our edition from last month, check it out here.
As we mentioned in that first post, we created the series to celebrate our love of maps—and to highlight the fact that maps are literally all around us. They are everywhere. Why? Because maps create the opportunity to present extremely complex data in a way that most people can digest and understand. Maps tell stories. They persuade. They change minds. They lead people to act. They inform.
DOMO is a business intelligence software platform. Their blog, the Domosphere, is filled with helpful information, industry trends, actionable insight, and real stories that all relate to business intelligence. It’s a great blog to go to when you’re interesting in gaining more insight on the data you’re collecting for your business.
If you’re a business owner and you’re looking to boost growth in the final months of the year and into 2016, one of the best tactics you can implement is to create and share more maps. If you’re like a lot of other business owners, you may not be creating maps for one of the following reasons:
You have no experience creating maps and the thought of doing so is a bit intimidating
You can’t think of any mapping opportunities that exist for your business
You’d like to create maps, but you don’t think you have the time needed to do it