By visualizing information, we turn it into a landscape that you can explore with your eyes, a sort of information map. And when you’re lost in information, an information map is kind of useful. ―David McCandless
As a business owner, entrepreneur, or manager of a team, you can’t afford to try to persuade or educate people using raw data alone. It’s just not an effective way to to get a point across. Instead, you need to present your data in a way that people can quickly examine and understand. You need data visualization.
The best and easiest way to understand the true power and usefulness of mapping is to look at real examples from everyday life. Believe it or not, hundreds of thousands of maps are being created each and every week by businesses, nonprofits, and media organizations in an effort to sell an idea, persuade a group of people, or tell a story.
Mapping is everywhere. Why? Because visuals are extremely powerful tools. The fact is, most people can’t look at a spreadsheet filled with hundreds of rows and columns of raw data and easily understand what it all means. Data is complex. It can’t tell stories in the same way that visuals can.
You know the phrase. It’s the belief that an idea, story, or concept can be explained or conveyed with one single image. You’ve probably heard or used it in conversation yourself more times than you could count, but have you ever thought about how it could apply to your business? Consider the following statistics shared in a blog post published last year on the power of visuals:
For the last few months we’ve been sharing our favorite news stories and articles about mapping from around the globe. We created the series back in October to celebrate our love of maps—and to highlight the fact that maps are literally all around us. They are everywhere. Why? Because maps create the opportunity to present extremely complex data in a way that most people can digest and understand. Maps tell stories. They persuade. They change minds. They lead people to act. They inform.