If you want your business to succeed in 2024, it’s essential to understand your business data. With the proliferation of big data solutions in the last decade, more and more companies are investing in their data analysis toolsets. Not using the data tools available to drive business decisions can leave you blind. This article will discuss the most popular data visualization tools available on the market today.
By tracking and visualizing your data with charts, maps, and other powerful data visualization tools, you’ll be able to spot important trends that you wouldn’t have otherwise detected.
Here are the six best data visualization tools to consider for your business in 2024:
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Microsoft BI is an analytics and data visualization tool that allows you to pull information from multiple data sources and place it into interactive dashboards. It’s ideal for businesses that want to create real-time reports for their most critical KPIs and metrics.
This tool takes complex data and converts it into easy-to-understand charts and infographics. It’s also useful for businesses that collect large amounts of data from multiple sources. The Power BI tools simplify and amalgamate everything into one comprehensive report.
Because it’s cloud-based, multiple team members can access and share the data across many Microsoft Office applications.
Tableau is a visual analytics platform that compiles data from many different sectors, such as machine learning, artificial intelligence, and business intelligence. Their data visualization software is also famously user-friendly, making it extremely accessible to many businesses.
Because Tableau integrates seamlessly with Salesforce, any business utilizing that CRM will surely benefit from this tool. That’s just one of 250 applications businesses can use this tool with.
For those with a smaller budget, the company offers its Tableau Public tool, a free service for creating interactive data visualizations online.
If your business collects a lot of location data, then the best way to analyze it is likely a map. Maptive offers sophisticated software that allows you to upload your spreadsheet data and instantly plot it on an interactive map.
Once your map is created, you can use various tools like heat maps, cluster maps, and drive-time radii to derive important insights. Features like territory maps allow you to organize your business and data better.
Maptive is completely cloud-based, making collaboration and sharing maps with team members easy.
Sisense lets you customize your data visualization and embed it virtually anywhere. It analyzes your information for you and then represents it more visually and interactively, allowing everyone to participate in data exploration.
The tool’s open cloud platform allows it to gather information from various sources and make that data accessible to many people. It also offers integration with numerous other Sisense products.
If you want to share your interactive visualizations, the tool lets you export them to several different formats, including PDF, PPT, Excel, Word, and more.
If you’re looking for an open-source tool for data analytics and visualization, then Domo might be the solution you’ve been searching for. This software connects to any database and combines all your information into one unified view.
Domo can update analytics in real-time, and its embedding features mean you can easily share your findings with team members and customers.
There are also plenty of options for customizing your reports. Adjust colors, images, texts, and more to present your data exactly how you want.
For businesses with simpler data visualization needs or a small budget, Google Charts is an effective solution. This free service can take your data and convert it into a wide range of graphs and pie charts.
Google Charts can provide real-time updates, and it’s cloud-based, so multiple team members can access it at once. It’s also compatible with several different desktop browsers and mobile devices, including iOS and Android.
Not sure which tools are right for your business? Try a few on a trial basis to see if they meet your needs. For example, Maptive offers a free trial to test the software without any risk.
Fred Metterhausen is a Chicago based computer programmer, and product owner of the current version of Maptive. He has over 15 years of experience developing mapping applications as a freelance developer, including 12 with Maptive. He has seen how thousands of companies have used mapping to optimize various aspects of their workflow.
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