If you’re a business owner and you’re looking to boost growth in the final months of the year and into 2016, one of the best tactics you can implement is to create and share more maps. If you’re like a lot of other business owners, you may not be creating maps for one of the following reasons:
You have no experience creating maps and the thought of doing so is a bit intimidating
You can’t think of any mapping opportunities that exist for your business
You’d like to create maps, but you don’t think you have the time needed to do it
Obviously there are varying opinions on the definition of “sexy,” but in the wake of the data revolution, data scientists have been coming out of the woodwork and enjoying previously unheard of popularity.
Tim O’Brien once said, “Storytelling is the essential human activity. The harder the situation, the more essential it is.” This applies to everything in life, especially data.
Contently reinforced this point, when it quoted Myles Harrison, saying, “Just like you wouldn’t expect an author to write a book without a plot, or an entrepreneur to launch a new venture without a business plan, you can’t expect to march blindly into creating a report or article using data without knowing what you want to say.”
With the average American being hit with around 34 gigabytes of content daily, the only way to make yours’ stick is by creating content that has substance and is backed up with objective data.
How are key stakeholders supposed to make data-driven decisions when they are only given a boatload of data and no story to easily connect the dots for them?
In recent years, data and business intelligence in general has become an important part of business success. More and more business owners and teams are now relying on data more than ever before in order to make better decisions about customers, products, and systems. The problem is, data analysis doesn’t come very easy to most people. Unless you’re an experienced data scientist or a mathematician, it can be hard to interpret thousands of rows of data in a spreadsheet. Fortunately, there are a lot of great tools out there that can help make data analysis a lot easier.
Here are seven data visualization and business intelligence tools that you can use in order to make better decisions about the future of your company or organization: