Reassign Sales Territories Right on the Map

Open your map, then group your markers by the salesperson column so each rep shows in a color. To reassign, draw the Lasso Tool around the zips you want to move and batch edit that column to the new rep. The color updates and the coverage belongs to the new person. If you group by zip areas with the Boundary Tool, recoloring the boundary moves those zips over the same way. Nothing goes back to a spreadsheet, and every edit saves on the map you already have, so the whole change happens in one place.

Yes. The Boundary Tool lets you group zip codes, counties, and states into territories, then draw and drag the lines to re-carve them. When a rep takes over part of a neighboring area, you redraw the boundary and recolor it so the ownership reads clearly. You are working on the live map the whole time, so there is no separate file to update afterward. The Lasso Tool handles the same job from the marker side when you want to grab a loose cluster of accounts rather than a tidy block, then move that group to another rep.

The Lasso Tool lets you draw a freehand shape around a group of markers to select them all at once. That matters for reassignment because coverage rarely moves in neat squares. You circle the accounts changing hands, and they become one group you can act on. From there you batch edit the salesperson column so the whole selection switches to the new rep in a single step. It is the fastest way to grab a messy cluster of stops and hand them off without clicking each marker one at a time or touching your source spreadsheet.

Once you have a group selected, batch editing changes the same field across every marker in that group in one action. For reassignment, you pick the salesperson column and set it to the new rep. All of the selected accounts update together. You are not editing rows one by one or exporting anything. Because your markers are colored by that same column, the map redraws to show the new owner right away. This keeps a busy reassignment quick, and it keeps your on-map data and your view in sync without a separate cleanup pass later.

No. Reassignments happen on the live map, and every edit saves in place. You import your Excel, CSV, or Google Sheets file once to build the map, and after that you move coverage by lassoing markers and recoloring boundaries. None of that sends you back to the source file. This is the part people notice most, since the old habit was editing a sheet and re-uploading it after each change. Here the map is the working copy, so the reassignment you make is the reassignment your team sees the next time they open the link.

Yes. The Grouping Tool colors your markers by any data column, so setting it to your salesperson column gives each rep a distinct color across the map. That single view makes reassignment easy to read, since you can see where one rep ends and another begins. When you batch edit a group to a new owner, those markers change color on the spot and the new coverage reads clearly. The color is what turns a plain list of accounts into a territory picture you can manage.

A single Maptive map holds up to 200,000 locations, which covers most reassignment work without splitting your accounts across files. You keep every rep and every zip on one map, so moving coverage between people never means hunting through multiple views. Because every account sits in one place, the Lasso Tool and boundary changes act on the real, full picture rather than a slice of it. That matters when a large territory gets divided, since you want to see all of the surrounding accounts while you decide which ones move and which ones stay.

Yes. Maptive gives you shared map links, and you choose if each link is view-only or lets someone edit. You can password-protect a link and embed the map with an embed code if you want it inside an internal page. After you reassign territories, you send the updated link and the team sees the new coverage without you exporting anything. A view-only link keeps the map safe when you only want reps to check their own area. An edit link works when a manager needs to keep adjusting boundaries. Either way, one map stays the single source everyone opens.

You can import your CRM data into Maptive from Excel, CSV, or Google Sheets, and every paid plan includes a REST API for moving data in and out. A native Salesforce and HubSpot connector is coming early 2026. For reassignment today, most teams export their account list and do the coverage changes on the map, then send the updated assignments back through the API or a fresh export. The map stays the place where you re-carve territories, and your CRM stays the system of record. That split keeps the visual work fast.

You can start the same day. Maptive offers a 10-day free trial with no credit card, so you import your account list, color the markers by rep, and begin moving coverage right away. The reassignment tools are ready as soon as your data loads, from the Lasso Tool to batch editing to the Boundary Tool. If you want help, a mapping specialist can walk you through your first re-carve so you are confident before you touch live territories. There is no long setup, since the map is built from the file you already keep your accounts in.