Build Branded Maps for Investor Decks & CIM Pitches
Putting together a CIM or a pitch deck and need a map that looks like it came from your firm, not a stock screenshot? Maptive plots the target's footprint from a spreadsheet, colors it against competitors in your brand palette, and exports a print-ready image for the slide.
No credit card required
- Plot every location from an Excel, CSV, or Google Sheet, with geocoding that fixes messy addresses.
- Split the target's sites from competitors by color with the Grouping Tool, then read the legend on the page.
- Swap the base pins for your own logo and brand colors through Custom Markers.
- Shade ZIP codes or metro areas by revenue, units, or store count with the Boundary Tool.
- Show density and multi-year growth by stacking one heat map per vintage.
- Export the finished map to PNG or PDF at poster resolution for the deck or the printed CIM.
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Put a Firm-Branded Map in the Deal Book
The Hallelujah Chorus played in my head when I discovered Maptive. Everything we wished for when we started.
Building the Deal Map in Maptive
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1
Plot the Sites and Split Target From Competitors
Upload your location list from Excel, CSV, or a Google Sheet, and geocoding places every row, correcting messy addresses and missing ZIP codes. Open the Grouping Tool in Map Tools, pick the column that marks the target versus each competitor, and click Group Now. Each set takes its own marker color, and the tool builds the legend that prints on the map.
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2
Brand the Pins and Colors
Open Custom Markers to upload your firm's logo or a portfolio-company mark, or choose from more than 20 pin styles, then assign a marker to each group. In the Grouping Tool you set the color for every group by hand, so the target reads in your primary brand color and competitors take a muted second shade. The map now shows the firm's look rather than a default blue pin.
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3
Shade Revenue or Growth by MSA and ZIP
To show scale by market, open the Boundary Tool, pick a boundary set such as ZIP Codes or counties, and set the fill to My Numerical Data. Choose the function and column, like Sum of Revenue or Sum of Units, and click Load Boundaries to color each metro area by that number. For concentration and growth, add the Heat Mapping Tool with one heat map per year or fund vintage, so a viewer reads the footprint thickening from one map to the next.
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4
Export for the Deck
Open Export Map Image and save the view as a PNG or PDF sized for the slide or the printed CIM. Turn on the poster option for output up to 2048 by 2048 pixels when the map goes on a wall or a large-format page. The brand colors, logo pins, legend, and shaded metros all appear in the file
Start Your Deal Map on the Free Trial
Begin the 10-day free trial with no credit card and build the map on your own deal data. Upload the location list, group the target against competitors, and export a branded image for the first draft of the deck. Want a hand? A Maptive specialist will set up the first CIM map with you so the palette and pins match your firm.
No credit card required
Frequently Asked Questions
How do I build a map for an investor pitch deck?
Upload the location list from Excel, CSV, or a Google Sheet, and Maptive geocodes every row onto one map. Open the Grouping Tool to color the target's sites apart from competitors, then Custom Markers to add your logo pins and brand colors. If the story is about scale, shade metro areas by revenue in the Boundary Tool. Then open Export Map Image and save a PNG or PDF that drops onto the slide.
Can I show multi-year growth by MSA on a branded map?
Yes. Fill metro areas or ZIP codes by your own numbers in the Boundary Tool, using My Numerical Data with a Sum function on a revenue or unit column, so each MSA colors by its size. For a growth story, add the Heat Mapping Tool and place one heat map per year or fund vintage on the map, since Maptive lets you stack several heat maps and gives each its own color. A viewer then reads the concentration widening from one vintage to the next, inside the brand palette you set.
Can I put our brand colors and logo on the map?
Yes. Custom Markers lets you upload your firm's logo or a portfolio mark and use it as the pin for any group, or choose from more than 20 built-in pin styles. In the Grouping Tool you set the exact color for each group, so the target reads in your primary brand color and competitors take a secondary shade. In the Boundary Tool, Fill Settings let you pick the color for every range, so the shaded metros stay on-palette and appear in the exported image.
How do I show the target against competitors?
Mark each row in your spreadsheet with a category, such as Target or Competitor, then open the Grouping Tool and group by that column. Each set takes a distinct marker color and, if you add them, a distinct logo pin from Custom Markers, so the two footprints read apart at a glance. The tool builds a legend that prints on the map, and a secondary group can layer an attribute like format or size on top.
Can I shade ZIP codes or metro areas by revenue?
Yes. The Boundary Tool fills ZIP codes, counties, or states by a number from your own file. Pick the boundary set, set the fill to My Numerical Data, choose a function like Sum or Average, and select the revenue or units column, then click Load Boundaries. A color key of ranges appears, and each region prints its name and total. Fill Settings let you set the number of ranges, switch value ranges to percentages, and choose the color per range so the map matches your brand.
What resolution can I export for a slide or a printed CIM?
Export Map Image saves the current view as a PNG or PDF for a slide or a page. Turn on the poster option for output up to 2048 by 2048 pixels, which holds up on a printed CIM page or a large-format board. The brand colors, logo pins, legend, and shaded metros all appear in the file as they read on screen.
Can I plot our locations from a spreadsheet?
Yes. Upload an Excel file, a CSV, a Google Sheet, or paste rows straight in, and Maptive geocodes the addresses onto the map. Geocoding corrects messy address formats and fills missing ZIP codes, so a list built from several sources still maps cleanly. One map holds up to 200,000 markers, enough for a national footprint or a roll-up of many portfolio companies. No GIS skills or code are needed to get the points on the map.
Can I show market context around the footprint?
Yes. Alongside your own numbers, the Boundary Tool can fill regions with Demographic Census Data, so you shade metros by population, income, or household count to frame the market a target serves. You can also click any region, radius, or drive-time area and open Customize Metrics to read census figures inside it. This adds a demand backdrop drawn from more than 50 U.S. Census variables and Canadian data built into the platform.
Can I share the map with buyers or the deal team?
Yes. Beyond the exported image, Maptive gives you a password-protected link, a public link, or a one-line HTML embed, plus a presentation mode for a live walkthrough. A password link suits a data room, while an embed places the map inside a deal portal, and the live view lets a buyer pan and zoom the same footprint you presented.
Do I need GIS skills to build a deal map?
No. Every step here is a menu choice. You upload a spreadsheet, group the points by a column, assign colors and logo pins, fill metros from your own numbers, and export an image, all without code or GIS training. Geocoding handles the addresses, and the tools build the legend and the color key for you. Most people have a branded first map inside their first session, and the US and Canada support team helps set up the first CIM map if you get stuck.
