Shade Ad Inventory by Demographics on a Coverage Map

Plot your inventory, then open the Boundary Tool in Map Tools and pick the ZIP Codes boundary set. Set the fill type to Demographic Census Data, choose the demographic group, and pick median household income, then click Load Boundaries. Every ZIP under your sites colors by income, with a key of ranges printed beside the map. Your billboards or towers stay on top, so a buyer sees the income right around each one. More than 50 census variables come with every plan at no extra cost.

Yes. Shade the ZIP codes by a census metric through the Boundary Tool first, then open Distance Radius Circles and draw a ring at the reach you sell around each station. The ring is on top of the shaded ZIPs, so the map shows the coverage area and the audience under it together. Click any ring and open Customize Metrics to read the population and income inside that circle. Both layers print on the same map, which makes the coverage and the demographics one picture for the advertiser.

Upload your inventory as an Excel file, CSV, or Google Sheet, or paste it in, and geocoding places every row and corrects messy addresses or missing ZIPs. To make each format read at a glance, open Custom Markers in Map Tools and upload your own logo or pick from more than 20 pin styles, so transit boards and towers carry different icons. Maptive holds up to 200,000 markers on one map, so a full regional inventory fits without trimming the list.

The Boundary Tool fills your ZIP codes from more than 50 U.S. Census variables, including median household income, population density, age, ethnicity, and household composition, sourced from the U.S. Census Bureau. Canadian inventory works the same way against Statistics Canada data. A growing library of market data adds spending and household detail alongside the census figures, so a proposal can lead with the metric the advertiser cares about most. You can also print a second number on each ZIP label with Custom Value, so one map view shows two figures.

Yes. Click a coverage ring and open Customize Metrics in the pop-out, then under Demographic Data set the region to the U.S. or Canada, pick the demographic group, and add population, income, or households with Add to Proximity Details. The totals appear for that ring and update if you move or resize it. Under Spreadsheet Data you can also sum or count your own columns inside the circle, such as face count or spot inventory, so one pop-out shows the audience and the ad numbers side by side.

Plot your inventory with Custom Markers, shade the ZIP codes under it by income or ethnicity through the Boundary Tool, then ring each site with Distance Radius Circles. Set Apply To Group so every location gets one ring at once, and read the audience inside each ring with Customize Metrics. Export the map as a PNG or PDF for the deck, and share a link so the buyer opens the live version. The whole map builds from menu choices, with no GIS skills or code.

Yes. Open Export Map Image and save a PNG or a PDF, or a poster up to 2048 by 2048 pixels for a printed leave-behind, then drop the file into the proposal deck. The export captures your inventory pins, the shaded ZIP codes, the coverage rings, and the legend as one image. Because you control the ranges and colors in Fill Settings before you export, the map matches the look of the rest of the pitch rather than a default template.

Yes. Share a password-protected link when a buy is confidential, a public link for a wider audience, or paste the one-line HTML embed into a sales portal. The advertiser opens the same map you pitched, with the inventory, the shaded ZIP codes, and the coverage rings intact, and can click a ring to read the audience inside it. Presentation mode gives you a full-screen view for a live walkthrough on a call, so the map shows the story without a separate slide.

No. Each step is a menu choice, so you plot the inventory, shade the ZIPs, and ring the sites without GIS training or code. You upload a spreadsheet, pick a fill in the Boundary Tool, and draw rings from Distance Radius Circles, and the map builds itself from dropdowns. Reading the audience inside a ring is one click through Customize Metrics. Most sellers have a coverage map ready in their first session, and the U.S. and Canada support team helps set up the first one if you get stuck.

Yes. In Distance Radius Circles, set Apply To Group and choose the column that names your sites, and Maptive draws a ring of the same reach around every location in that value. That saves drawing a circle by hand for each board or tower across a regional buy. Each ring keeps its own pop-out, so you click any one and read the population and income inside it through Customize Metrics. You can also export the locations inside a ring to xlsx, csv, or the clipboard for a follow-up list.