Build Territories by County & State

Would your sales map make more sense along county and state lines? Color the counties and group them into rep areas.

No credit card required

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What you can do
  • Color US counties or whole states, then group into rep areas.
  • Label each county by name so every rep knows their boundary.
  • Combine whole counties or states into RSM territories today.
  • Color-code each county on the map by the sales manager column.
  • Cover rural or broad regions where county and state lines fit.
  • Drag a county from one territory into another to reassign it.

Trusted by teams at

  • Adidas
  • Adobe
  • Amazon
  • Coca-Cola
  • Volkswagen
  • Siemens
  • Hilton
  • Capital One
  • Harvard Business School
  • GoPro
  • Bridgestone
  • UBS

County & State Territories on a Live Map

It's a very intuitive tool, all of the functions within it are very clearly depicted.

Chris Guercio, Manager of Business Analysis and Operations, Kravet
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The job
With Maptive
Build a map by county
Pick counties on the US boundary layer
Name each county
Turn on no-fill county labels
Group counties into rep areas
Combine them with the Boundary Tool
Color by sales manager
Shade each area from that column
Add whole states too
Select state lines the same way
Move a county between areas
Drag it over and it reassigns

Putting a County Map Together

Build Territories by County & State in Maptive
  1. 1

    Import Your Account List

    Bring in your Excel, CSV, or Google Sheets file with a county or state column.

  2. 2

    Select Counties and States

    Use the Boundary Tool to click the counties or states you want.

  3. 3

    Group Them Into Territories

    Combine those areas into one rep or RSM territory and name it.

  4. 4

    Shade by Sales Manager

    Color each territory from your sales manager column to show ownership.

Start Mapping Your Counties Free

Try Maptive free for 10 days with no credit card needed. Import your list and draw your first county territory, and the whole plan sits on one map for you to review. If you want a hand setting it up, a mapping specialist can walk you through it.

No credit card required

Frequently Asked Questions

How do I make a sales territory map by county?

Import your account list into Maptive, then open the Boundary Tool and click the counties you want on the US county layer. Group the ones that belong to the same rep into a single territory and give it a name. Turn on county labels so each boundary shows its name right on the map. To color by owner, shade each territory from your sales manager column. Whole states work the same way if you cover broad regions. When you finish, share the map by link so every rep can see their area.

Can I combine several counties into one territory?

Yes. That is what the Boundary Tool is built for. Click each county you want, then group them into one rep or RSM territory and name it. You can add as many counties as a territory needs, so a rep covering a wide rural area gets all their counties in a single labeled zone. If a county belongs somewhere else, drag it into the other territory and it reassigns. Your map always reflects the current plan, and you can adjust the groups whenever coverage changes without starting over.

Can I show the name of each county on the map?

Yes. Maptive can label counties by name using no-fill labels, so the county name sits on the map without a colored block hiding it. This is handy when a rep asks which counties fall inside their territory. Because the labels stay readable over your shaded areas, you can see both the color for the sales manager and the county name at the same time. It removes the guessing that comes from a plain colored map, and every boundary is named clearly for the whole team to reference.

Can I build territories by state instead of county?

Yes. The Boundary Tool handles state lines the same way it handles counties. Click the states you want and group them into a territory, which suits teams that assign reps to broad multi-state regions. You can also mix the two, using whole states for wide rural coverage and individual counties where you need a finer split. Everything lands on one map, colored by owner and labeled clearly. Start broad with states, then break a busy state into counties later if a region grows and needs its own rep.

Can I color counties by sales manager?

Yes. Maptive colors your areas from any column in your data, so point it at your sales manager column and each county or territory takes on that manager's color. The map then shows ownership at a glance, with every region tied to the person who runs it. If you reassign an account, update the column and the color follows. This makes review meetings simple, since anyone looking at the map can see who owns what without cross-checking a separate list. Colors stay consistent across the whole map.

I tried to do it by county and could not get it figured out. Will this help?

Yes. A lot of people hit that wall in a spreadsheet, where counties are only rows of text with no shape. Maptive gives you the actual US county boundaries to click, so you are working with the map itself instead of a list. Pick your counties, group them into a territory, then color them by manager. There is no formula to write and no boundary file to hunt down. Most people have a first county territory drawn within a few minutes of importing their list, and a specialist can help if you get stuck.

How many counties or locations can one map hold?

A single Maptive map holds up to 200,000 locations, which is plenty of room for a nationwide plan built on counties and states. You can lay out every county you cover, group them into rep territories, and still have space for the accounts inside them. Large teams use this to keep the whole country on one shared map rather than splitting it across several files. Everything stays in one place, so reps and managers look at the same picture instead of trading versions of a spreadsheet back and forth.

Can I import my counties from a spreadsheet?

Yes. Maptive imports Excel and CSV files along with Google Sheets, so if your accounts already list a county or state, bring that file straight in. Maptive places the data on the map, and you group the counties into territories from there. You do not have to retype anything or reformat your sheet first. When your plan changes, update the spreadsheet and reimport, or adjust the territories right on the map. Either way your county work starts from the list you already keep, so there is very little setup before you see the map.

Can I share the county map with my team?

Yes. Maptive gives you a shareable map link, and you choose if people can view only or also edit. You can password-protect the link too, so territory plans stay with the people who should see them. Reps open the link and find their counties colored and labeled, with no software to install on their end. Managers can be given edit access to adjust groups as coverage shifts. It is a simple way to keep everyone on the same county plan instead of emailing a fresh map file every time something moves.

What if I need to change a territory later?

Changing a plan is quick. Open the map, click a county, and drag it into a different territory, or regroup a set of counties into a new area. The colors and labels update as you go, so the map always matches the current plan. You never rebuild from scratch when a rep leaves or a region splits. Because the map lives in one place and shares by link, every change reaches the team the moment you save. That keeps county coverage current through hiring and growth and every reshuffle, without the version chaos of files.

Maptive map, larger view