Build Territories by Drive Time & Radius

Want every rep within a real drive of their accounts? Maptive shows how far each one can cover from their base.

No credit card required

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What you can do
  • Draw a drive-time area around each rep's home or office base.
  • Set a mile radius around a rep and save it as their own zone.
  • See how far a rep can really cover in 30 minutes on the road.
  • Turn a rep's reachable area into one saved, named territory.
  • Compare miles against minutes so every drive stays realistic.
  • Give every rep a zone they can truly reach and work each week.

Trusted by teams at

  • Adidas
  • Adobe
  • Amazon
  • Coca-Cola
  • Volkswagen
  • Siemens
  • Hilton
  • Capital One
  • Harvard Business School
  • GoPro
  • Bridgestone
  • UBS

Reachable Zones Built Around Each Rep

If you're looking to do a geographic analysis of how well you're serving your market, that's where I always start.

Doug Wight, U.S. Supply Chain Lead, Refrigeration Sales Corporation
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The job
With Maptive
Keep a rep within 30 minutes of accounts
Draw a drive-time area from their base
A radius ring around a rep's home
Set the miles and Maptive draws the ring
See real driving reach, not a guess
Roads and traffic shape the drive-time area
Turn a reachable area into a territory
Save the shape as a named zone
Miles or minutes, whichever fits
Pick either and the area updates
A zone that fits how a rep really works
The reachable area becomes the boundary

Sizing a Territory by Reach

Build Territories by Drive Time & Radius in Maptive
  1. 1

    Drop the Rep's Base

    Add a marker for the rep's home or office address, and that point becomes the center of their zone.

  2. 2

    Draw the Drive-Time Area

    Ask for a drive-time polygon of around 30 minutes and Maptive shades the area they can reach by road.

  3. 3

    Or Set a Radius Ring

    Prefer straight miles? Set a distance radius around the base and Maptive draws the ring for you.

  4. 4

    Save It as a Territory

    Turn the reachable shape into a named zone, then repeat for each rep so every area stays coverable.

Size Your Own Territories Free for 10 Days

The 10-day free trial is the fastest way to try it, with no credit card. Drop in a rep.s address and draw a drive-time area or a radius around it, then save the reachable zone as a territory on your own data. Want a hand? A Maptive specialist will size your first few zones with you and get the reach right.

No credit card required

Frequently Asked Questions

How do I build sales territories by drive time?

Start by placing a marker for the rep's home or office address on the map. Ask Maptive for a drive-time polygon around that point, say 30 minutes, and it shades the area the rep can reach by road, following real streets rather than a plain circle. Save that shape as a named territory. Repeat for each rep, and you end up with zones sized around how far people can really drive. If a rep moves or you want a tighter area, you change the minutes and the shape redraws.

How far can a rep realistically cover?

That depends on the roads around their base, and a drive-time area answers it for you. Instead of guessing, you drop a marker on the rep's home or office and ask for the area they can reach in a set number of minutes. Maptive shades the reachable ground, so a rep near open highways covers more distance than one in slow city traffic, even at the same number of minutes. You can try 20 minutes or 45 and watch the area grow, then pick the reach that keeps each rep busy without stretching them thin.

What is the difference between a drive-time area and a radius ring?

A radius ring measures straight-line miles from a point, so it draws a clean circle at, say, 25 miles out. A drive-time area measures minutes on real roads, so its shape stretches along highways and pulls in where traffic is slow. Miles are simple and quick when you only want a rough zone. Minutes are truer to how a rep spends their day, since 30 minutes of driving covers very different distances depending on the roads. Maptive gives you both, and many teams use radius for a first pass and drive time to fine-tune.

Can I set a mile radius around each rep?

Yes. Point Maptive at the rep's home or office marker and set a distance radius, for example 20 or 30 miles, and it draws the ring around that spot. You can add a ring for every rep so each one has a defined zone centered on where they are based. Rings are the fastest way to sketch coverage when you want something simple and even across a team. If you later want reach that follows real roads instead of straight miles, you switch the same base point to a drive-time area without starting over.

Can I turn a reachable area into a saved territory?

Yes. Once you have drawn a drive-time area or a radius ring around a rep, you save that shape as a named territory on the map. It stops being a temporary outline and becomes a zone you can label with the rep.s name and then measure or hand off. From there you can list the accounts that fall inside it or adjust the edge if two reps overlap. Because the territory sits on the same map as the rest, you can compare zones side by side and see where coverage is thin or doubled up.

Can I base a territory on the rep's home or office address?

Yes, and most teams do exactly that. You add a marker for the address the rep starts their day from, be it a home office or a branch, and that point anchors their zone. The drive-time area or radius grows out from there, so the territory reflects real travel from where the rep really is. If a rep relocates, you move the marker and the redrawn zone follows them. This keeps drive times honest instead of measuring from some central office nobody drives out of.

How many reps or locations can I map at once?

Maptive holds up to 200,000 locations on a single map, so a large field team fits on one canvas along with all their accounts. You can drop a base marker for every rep and draw a zone around each one without splitting the plan across separate files. Seeing every reachable area together is what makes gaps and overlaps obvious, since one rep's zone might reach ground another is also covering. You keep the whole picture in one place and zoom into a single rep's area whenever you want a closer look.

Can I see the customers that fall inside a drive-time zone?

Yes. Import your account list so every customer sits on the map, then draw the drive-time area or radius around a rep. The accounts that fall inside the shape are the ones that rep can reach, and you can gather them into a list for that territory. This is how you check if a zone really holds enough work, or if a rep.s reachable area is crowded while a neighbor's is bare. If the balance looks off, you adjust the minutes or the miles and watch which accounts move in or out.

Do drive times use real roads and traffic?

Yes. A drive-time area in Maptive follows the actual road network rather than drawing a plain circle, so its shape bends along highways and shrinks where streets are slow. That is why two reps with the same 30-minute setting can end up with very different zones, one long and narrow along a freeway, another tight and round in a dense downtown. The result reflects how driving really works in each area. It gives you a far more honest picture of coverage than a mileage circle that ignores if roads even go that way.

Can I adjust a zone after I build it?

Yes, and it is quick. If a drive-time area reaches too far or falls short, you change the minutes and the shape redraws around the same base point. A radius works the same way, since you edit the mileage and the ring resizes. You can also nudge two neighboring zones so they stop overlapping, or hand a slice of one rep's reach to another. Because every change happens on the live map, you see the new coverage right away rather than waiting on a rebuild, and the saved territory keeps whatever name you gave it.

Maptive map, larger view