Set Primary & Secondary Coverage Zones for Rep Absences

What happens to a rep's accounts the week they're out? Set a backup for every area so nothing goes uncovered.

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What you can do
  • Give each area a primary rep and a second, backup rep as well
  • Color a primary coverage layer and a separate backup rep layer
  • See at a glance who steps in when a rep goes off sick or away
  • Stretch the next-closest rep's zone the day a gap opens up now
  • Keep a next-closest rep on standby for every seat that opens
  • Toggle the backup fill on the day a rep calls in sick or away

Trusted by teams at

  • Adidas
  • Adobe
  • Amazon
  • Coca-Cola
  • Volkswagen
  • Siemens
  • Hilton
  • Capital One
  • Harvard Business School
  • GoPro
  • Bridgestone
  • UBS

Backup Coverage the Whole Office Can Read

If you're looking to do a geographic analysis of how well you're serving your market, that's where I always start.

Doug Wight, U.S. Supply Chain Lead, Refrigeration Sales Corporation
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The job
With Maptive
Name a backup for every area
Add a salesperson-two column and color a second layer
See the next-closest rep fast
Read the backup layer right on the same map
Cover a sick or holiday absence
Toggle the backup fill on for that rep's area
Stretch a neighbor over a gap
Redraw the nearby rep's zone to reach the open area
Handle an open seat for a while
Point the area at the standby rep until it is filled
Tell the office who steps in
Share the map so everyone sees the coverage plan

Adding the Backup Layer

Set Primary & Secondary Coverage Zones for Rep Absences in Maptive
  1. 1

    Add a Second Rep Column

    Give your import a salesperson-one column and a salesperson-two column.

  2. 2

    Color the Primary Layer

    Use the Grouping Tool to color each area by its main rep.

  3. 3

    Color the Backup Layer

    Color a second layer by the salesperson-two column to show every fallback.

  4. 4

    Share the Coverage Map

    Send a view-only link so the office knows who steps in.

Set Up Your Backup Coverage Free

Start a 10-day free trial with no credit card and set a backup rep for every area on your own map. Prefer a walk-through first? Book a specialist and we will help you lay out the primary and secondary layers together.

No credit card required

Frequently Asked Questions

Is there a way to set primary and secondary zones for each person?

Yes. Add two columns to your import, one for the primary rep and one for the backup rep, then color a layer for each. The first layer shows who owns every area day to day. The second layer shows the next-closest person set to cover it. Both sit on the same map, so you are never guessing who the fallback is. When someone is out, you already have the answer in front of you, decided ahead of time rather than sorted out in a rushed phone call.

How do I set a backup sales territory for when a rep is out?

Build your territories as usual, then add a salesperson-two column that names the backup for each area. Color a second layer by that column with the Grouping Tool, and every area now shows both its owner and its standby rep. On the day someone calls in sick, you look at the backup layer, see who is next-closest, and stretch their zone over the gap. Nothing needs rebuilding. The plan was already on the map, waiting for the day you needed it.

Can I quickly switch coverage if a gap opens up from an absence?

Yes, and that is the point of setting it up in advance. When a rep goes off sick or on holiday, open the map, find their area on the backup layer, and hand the coverage to the standby rep already named there. If you would rather stretch a neighbor over the gap, redraw that rep's zone with the Boundary Tool to reach it. Either way takes a minute, because the decision about who covers what was made when things were calm, not during the scramble.

What if the assigned rep and the backup rep are different people each area?

That is exactly how the salesperson-two column works. Every area can point to its own backup, so Paul covers Michael in one region while Michael covers Paul in another, or a third rep covers both somewhere else. You are not forced into one blanket rule. Because the backup is set per area, the map reflects real geography and real workloads. When you color the second layer, each area lights up with the specific person set to step in, not a generic stand-in for the whole team.

Does the backup layer change my main territory map?

No. The backup lives on its own layer, colored by the salesperson-two column, sitting over your primary coverage. You can show it, hide it, or flip between the two whenever you want. Your day-to-day territory map stays exactly as it was. When a gap opens, you switch the backup layer on to see who covers, then switch it off again once the rep is back. The two views share one map, so nothing is duplicated and nothing gets out of sync.

How does the office find out who is covering an area?

Share the map. Maptive gives you a view-only link you can send to the whole office, and you can password-protect it if you want. Everyone opens the same map, sees the primary rep and the backup rep for each area, and knows who to route a call or a lead to while someone is out. No spreadsheet to email around, no separate memo about holiday cover. The coverage plan lives in one place, and a quick link keeps everyone looking at the current version.

Can I cover an open seat until we hire someone new?

Yes. An open seat is simply an area with no active primary rep, so you point it at the standby rep on the backup layer until the role is filled. Color that area to the covering person and share the map so the office knows where leads go in the meantime. When the new hire starts, you swap them into the primary layer and the area returns to normal. The backup setup carries the coverage through the gap without leaving any area unassigned.

What tools do I use to build the two coverage layers?

Mostly the Grouping Tool, which colors your markers by any column, so you color one layer by the primary rep and a second by the backup rep. If you want to stretch a rep's zone over a gap, the Boundary Tool lets you group ZIP codes, counties, or states and drag the edges. Import your reps and areas from Excel, CSV, or Google Sheets to start. Everything sits on one map, and a shared link lets the office read the coverage without touching your setup.

How many people can I set as backups on one map?

As many as your team needs. A single map holds up to 200,000 locations, so a full account list with a primary and a backup rep on each fits comfortably. Every rep on your team can appear on both the primary and the backup layers, covering different areas in each role. You are not limited to one backup for the whole map. Each area gets its own named fallback through the salesperson-two column, and the map colors them all so you can read the plan at a glance.

Can I share the backup plan without letting people edit it?

Yes. Maptive lets you share a map as view-only or with edit access, and for a coverage plan you usually want view-only. Send that link to the office and everyone can see the primary and backup rep for each area, but nobody can change your setup by accident. Add a password if the map should stay internal. When you update a backup, the shared link shows the new version, so the office is always reading the current coverage plan rather than an old copy.

Maptive map, larger view