Kravet, a leading supplier of luxury home furnishings to the interior design trade, has relied on Maptive for nearly a decade to support showroom planning and sales territory decisions across the United States and Canada.
According to Chris Guercio, Manager of Business Analysis & Operations at Kravet, Maptive helps the company evaluate geographic opportunities more efficiently and provides leadership with visual insights that support business decision-making.
“Maptive helps us answer important geographic business questions quickly and efficiently. It’s intuitive, easy to use, and has been a valuable tool for our team for many years.” — Chris Guercio, Manager of Business Analysis & Operations, Kravet
“For any sales manager that has a geographically based sales structure, the tool is a no-brainer.” — Chris Guercio, Manager of Business Analysis & Operations, Kravet
Results of Using Maptive
- Analyses that once required about a week of manual effort can now be completed in roughly an hour.
- Leadership gains access to visual, data-driven insights that complement its own market research and expertise.
- Maptive supports analysis across Kravet’s entire customer base.
- The platform has remained a trusted part of Kravet’s planning process for nearly ten years.
- Decisions informed by Maptive have consistently proven effective over time.
Mapping Software for Location-Driven Businesses
Kravet’s situation is common among companies whose revenue depends on geography. Retailers with showroom networks, manufacturers who sell through dealers and field reps, franchises, and distribution businesses all face decisions that come down to where their customers are and where the business should place its locations and people. Those questions are hard to answer from a spreadsheet, where rows of addresses and sales figures hide the patterns that decide them. Maptive was built to make those patterns visible. It turns raw location data into interactive maps used for territory management, site selection, market analysis, and route planning, so the people closest to the business can see their footprint and act on what it shows.
Turning Location Data into Decisions
Maptive runs in the browser on the same mapping infrastructure behind Google Maps, with no software to install and no GIS background required. A team uploads a spreadsheet or connects a live data source, and the platform plots every location on an interactive map within minutes, correcting common formatting errors as it loads. From there, more than 60 mapping and analysis tools handle the spatial work a business runs on.
Territories can be built from zip codes, counties, or census tracts, or drawn by hand, and an automated optimizer balances them by revenue, account count, or drive time, recalculating totals across every territory the moment a boundary moves. For location planning, driving-radius maps and drive-time polygons show how far customers are from a current or proposed site along real road networks. Route optimization sequences field visits across dozens of stops using real road networks, and Maptive reports that field teams who plan routes this way see lower fuel costs and more completed visits per day. Connections to common customer systems keep the underlying data current without manual exports, so the map shows the business as it changes.
Seeing Market Opportunity in the Data
A spreadsheet shows rows, while a map shows concentration. Put the same data on a map and clusters of strong accounts, overloaded territories, and gaps in coverage become easy to read. Maptive layers in demographic data from the U.S. Census and Statistics Canada, with population, income, and age available down to the neighborhood level, so a market can be measured against the people who live in it.
Heat maps weight locations by sales, volume, or any value in the data, turning a column of numbers into a picture of where activity gathers. The company is also adding a large library of commercial data layers covering consumer spending and other market signals, which will let teams test new sites against real demand rather than assumptions. Together these tools move a business from knowing where it already operates to seeing where it could grow.
Built for Teams Without a GIS Department
The reason businesses choose a tool like this is that it puts geographic answers within reach of the people who need them, instead of behind a specialist queue. Questions such as where to expand, if territories are balanced, and where coverage is thin can be answered in-house and shared before a meeting ends. Maptive renders hundreds of thousands of locations at once, so even large account bases stay responsive, and finished maps can be shared through controlled links that show each viewer only what they are meant to see.
Maptive reports that its customers cut territory-planning time by around 75% and complete site selection roughly a third faster, with measurable savings in regional marketing spend. Enterprise-grade security, including encryption and two-factor authentication, protects the data behind every map, and live mapping specialists help teams import data and get started.
A Fit for Geographically Structured Companies
For a business like Kravet, with showrooms and sales territories spread across two countries, the value is the one Maptive offers any location-driven organization. Leadership gets a visual reading of the market to weigh alongside its own expertise, and analysis that once consumed days of manual effort is ready in a fraction of the time. Decisions still rest on judgment and market knowledge, the same way they do at Kravet. What Maptive changes is the speed and the evidence behind them. A question that used to take days of manual work can be answered in an afternoon, backed by a view of the market that a spreadsheet cannot show.
