Build a Density Heat Map of Your Customers & Members

Upload your customer list as an Excel file, CSV, or Google Sheet, and Maptive geocodes the addresses onto the map, correcting messy entries and missing ZIPs. Open the Heat Mapping Tool in Map Tools, keep the Marker Density style, and click Add Heat Map. A smooth density gradient forms over your points, warm where addresses pack together and cool where they thin out. From there you set the radius, opacity, and colors. Most people have a working customer heat map in their first session, with no GIS skills and no code.

The heat map answers that directly. Plot your member addresses, open the Heat Mapping Tool, and add a Marker Density layer, and the hottest colors mark the pockets where members pack in tightest. Widen the radius for a regional read or tighten it to pick out single neighborhoods. To compare one tier against another, use Select Sample and heat a specific group, then add a second heat map for the next group in its own color. You read concentration as a gradient, so you catch general trends without hunting through exact pins.

Clustered pins group nearby markers into a numbered bubble that breaks apart as you zoom, so you still read individual points. A heat map instead puts a smooth density gradient over your data, so a region glows warmer where more addresses fall and cooler where fewer do. That makes the heat map the better read when you want the general pattern rather than exact locations, like spotting where buyers cluster across a metro. You can hide the underlying markers so only the gradient shows, which keeps the concentration easy to follow.

Yes. In the Heat Mapping Tool, choose Marker Density for a Specific Group, use Select Sample, and pick the column you want to filter on, such as membership tier, plan, or state. Set the value, like AZ or Gold, and the heat layer reads only the addresses that match. You can add another heat map for a second group, and Maptive sets the colors apart automatically, so two segments sit on the same map without blending. This makes it easy to see how one group concentrates against another.

Yes. The Heat Mapping Tool has a Hide Map Markers control that removes the points from view and leaves the density gradient on its own. Buyers who want the general trend, not exact addresses, get a cleaner read this way, and a shared map keeps individual customer locations off the screen. Turn the markers back on any time you want to check a single point. You can also use Unlink From Other Tools so filtering your markers does not change the heat layer underneath.

Open the heat map controls and move the radius slider to grow or tighten each hot spot, which changes how far a single point spreads its heat. The intensity threshold sets how many nearby points count before an area reads as hot, so you can play down thin scatter or bring out dense cores. Opacity lets the base map show through, and the color controls set the gradient. Turn Gradient On for a single-color fade from light to strong, which suits a simple hot-and-cold read.

Yes. Add as many heat maps as you need on one view, and Maptive gives each a different color so the layers stay apart. A common setup heats one group, like current members, then adds a second layer for another, like lapsed members or ticket buyers, so you compare where each concentrates. Each layer has its own trash icon to remove it and an eye icon to hide it without deleting, so you toggle between reads. This gives you a side-by-side view of two audiences on one map.

No. The heat map is a menu choice in the Heat Mapping Tool, so you build it from dropdowns and sliders with no GIS training or code. Upload a plain address list, plot it, click Add Heat Map, and set the radius and colors. Geocoding handles messy addresses and missing ZIPs for you, so a raw customer export becomes a mapped density read in minutes. The US and Canada support team answers in under 15 minutes if you want help setting the radius or picking colors for a first map.

Maptive plots up to 200,000 markers on a single map using WebGL and the Google Maps Platform, so a large customer or member file heats without thinning your data first. Because the gradient reads density rather than each point, a heavy file often reads better as heat than as a wall of pins. If you want to focus, use Select Sample to heat one group, or apply the Filter Tool to the markers underneath while Unlink From Other Tools holds the heat layer steady.

Yes. Export the map image as a PNG or PDF, including a poster size up to 2048 by 2048 pixels, so the heat map drops straight into a deck or a printout. You can also share a live version through a password-protected link, a public link, or a one-line HTML embed, and presentation mode gives you a full-screen view for a meeting. A shared heat map keeps the same gradient a colleague sees when they open the link, so the read stays consistent across a team.