Location Intelligence Software

What if you could see your entire business on one map? Maptive turns addresses into insight, showing you which territories perform, which routes waste hours, and where your next customers live. Maptive’s Location Intelligence software helps you make decisions based on where, not just what.

What Our Customers Say About Us

See what others have to say about Maptive.

Maptive is essential to how we understand the global distribution of our leaders, helping us to reduce unnecessary travel time, costs and our impact on the environment.
David
The Royal Bank of Scotland
As our data visualization partners, Maptive has become an integral part of our operations—from Logistics to Project Tracking to Scheduling. (You guys rock!)
Miquel Fernandez
RMSI Retail Solutions
I have used several mapping tools, and Maptive is by far the most user-friendly and most comprehensive tool available.
Nicole
Indiana State University - RUEDI
The Hallelujah Chorus played in my head when I discovered Maptive—everything we wished for when we started our path.
Amanda S
SteelMaster Buildings
True insight into our data is vital to our success—and Maptive gives us exactly that.
Anjil
BRAC
Maptive helps us drastically with compliance, marketing and itinerary planning.
Leonie
Ecotourism Australia
Location Intelligence Feature What You Get With Maptive
Data Visualization Render up to 200,000 locations on interactive maps using WebGL. Visualize data through heat maps, bubble maps, choropleth boundaries, and pie chart clusters. Color-code markers by one field while sizing by another to reveal patterns spreadsheets can't show.
Territory Management Build balanced territories using automated optimization that factors drive time, workload, customer density, and revenue potential. Draw custom boundaries or use 43,000+ preloaded ZIP codes, counties, and census tracts. Companies report 75% faster planning and 15% revenue growth.
Route Optimization Plan routes for up to 73 stops per trip using Google's Vehicle Routing Problem solver. Export turn-by-turn directions to mobile devices. Field teams report 18% fuel savings and 22% more daily service calls after switching to optimized routing.
Demographic Analysis Overlay 50+ US Census variables at ZIP code, tract, and block group levels. Access 100,000+ data layers covering income, consumer spending, healthcare utilization, and real estate metrics. Maptive iQ achieves 90% precision for identifying underserved markets.
Drive Time Mapping Generate drive time polygons up to 8 hours using live traffic data and actual road networks. Maptive iQ uses 300% more calculation points than previous versions. Define service areas based on real-world driving conditions instead of simple radius circles.
CRM Integration Bidirectional sync with Salesforce, HubSpot, Zoho, Pipedrive, and Keap. Maps update within 90 seconds of CRM changes. Salesforce users sync 50,000+ leads weekly. Territory assignments flow back to your CRM automatically without manual exports.
Spatial Analysis Use radius mapping, lasso selection, and proximity analysis to segment data geographically. Calculate distances between locations instantly. Export points within any boundary. Filter results by category, number range, date, or custom criteria with real-time map updates.
Enterprise Clients Trusted by Amazon, General Electric, Coca-Cola, US Department of Energy, Stanford Hospital, Capital One, and Harvard Business School. Organizations across government, healthcare, retail, finance, and manufacturing rely on Maptive for mission-critical spatial decisions.

Your Data Has a Story You Haven't Seen Yet

Upload your data and watch 200,000 locations render in minutes. Maptive's WebGL engine keeps everything smooth while you zoom, filter, and explore. No GIS training required. No software to install.

Create Sales Territories

Build sales territories with custom boundaries or zip codes, then aggregate sales and demographic data to guide smarter planning.

Route Optimization

Save time with optimized routes across up to 73 stops, complete with exportable turn-by-turn navigation for field teams and drivers.

Map Radius Tool

Define areas with a simple radius, then export locations or send them directly into route planning and directions.

Colored Marker Grouping

Bring clarity to data by grouping markers by category, instantly visualizing spreadsheet values with dynamic color coding.

Demographic Maps

Integrate census data from the U.S. and Canada to evaluate population density, income levels, age groups, and more.

Heat Map Generator

Visualize performance, density, or demographics with heat maps that transform raw numbers into clear, presentation-ready insights.

Drawing Tool

Highlight key areas with shapes, labels, text, or icons to make maps more informative for reports and client presentations.

Drive Time Polygons

Measure reach with polygons that display how far teams can travel within specific drive times, expressed in hours and minutes.

Your Reps Deserve Territories That Make Sense

Unbalanced territories burn out your best people and let others coast. Maptive’s algorithm factors drive times, customer density, workload, and 7 other constraints to build fair territories in an afternoon instead of two weeks.

Companies report 75% faster planning and 15% revenue growth after switching. Every rep gets a territory they can actually manage and profit from.

Your Routes Are Costing More Than You Think

Every inefficient route eats margin. Maptive optimizes up to 73 stops per trip using Google’s routing engine, cutting windshield time so your team can make more calls.

Field teams report 18% fuel savings and 22% more daily service calls. Export directions to any mobile device and reroute live when priorities shift.

You'll Talk to a Real Person Here

Maptive’s US-based support team picks up when you call. No bots. No scripts. Mapping experts who understand spatial analysis respond in under 15 minutes and resolve most issues same-day.

Need help cleaning messy data before import? Included. Want team training? Book a session. Every plan gets the same 9.7/10 rated support regardless of price.

Pick Your Next Location With Data Behind It

Guessing on site selection gets expensive fast. Maptive overlays 50+ Census variables and 100,000+ data layers covering income, spending patterns, and population density at the ZIP code and block group level.

See exactly who lives near a potential site before you sign a lease. Demographic intelligence removes the gamble from expansion decisions.

Your CRM Knows Things Your Map Doesn't

When your map lags behind your CRM, you’re working with yesterday’s reality. Maptive syncs bidirectionally with Salesforce, HubSpot, Zoho, Pipedrive, and Keap, updating territories within 90 seconds of any CRM change.

50,000+ leads sync weekly for Salesforce users alone. Your sales data stays current without anyone touching a spreadsheet.

 
 

Everything Included With Every Plan

WebGL Processing Power

Process datasets with 200,000+ markers using WebGL rendering. No browser freezing, no special hardware, no waiting. Your map stays responsive.

Drive Time Polygons

Draw drive time polygons up to 8 hours using real traffic data. Service area boundaries reflect actual road networks, not radius guesses.

Multi-Variable Grouping

Color-code markers by one field while sizing by another. Multi-variable grouping reveals patterns that single-dimension maps miss entirely.

High-Resolution Exports

Export maps at 5120x3200 resolution for poster printing. Generate PDFs, PNGs, and embeddable HTML with control over legends and annotations.

Lasso Selection Tool

Use lasso selection to draw freeform boundaries around any cluster of points. Edit data, export segments, or plan routes for irregular areas.

Preloaded Boundaries

Access 43,000+ US ZIP codes, all counties, Canadian provinces, and UK postcodes preloaded. Map by geographic identifier without extra imports.

Enterprise Security

256-bit SSL encryption covers data in transit and at rest. Two-factor authentication, SSO, and role-based access meet enterprise security needs.

Human Support

Talk to mapping experts, not bots. Support responds in under 15 minutes with a 9.7/10 G2 quality score. Same-day resolution for most requests.

Location Intelligence Software FAQs

1What is location intelligence software?
Location intelligence software maps your business data geographically so you can see patterns that tables and charts miss. Customer clusters, territory gaps, route inefficiencies, market opportunities. Maptive takes your addresses and turns them into visual insight you can filter, analyze, and act on. You stop guessing about where and start knowing.
2How fast can I get my data on a map?
Minutes. Upload an Excel file, CSV, or connect Google Sheets directly. Maptive’s geocoding engine processes addresses automatically, handles formatting issues, and corrects common errors like missing ZIP codes. Batch processing runs at 50,000 rows per 30 seconds. No data prep required on your end. Drag, drop, map.
3Do I need GIS training to use Maptive?
No. Maptive runs entirely in your browser with an interface built for business users. Point and click to create territories, optimize routes, or overlay demographics. The platform handles the spatial analysis while you focus on decisions. Teams at Amazon, Coca-Cola, and Capital One use it without dedicated GIS staff.
4How does territory optimization work?
Tell Maptive what matters: drive time limits, accounts per rep, workload balance, revenue distribution. The algorithm generates territories that meet your constraints using customer locations, salesperson addresses, and demographic data. Planning that used to take weeks compresses into an afternoon. Companies report 75% faster cycles and 15% revenue growth.
5What demographic data is included?
Maptive integrates 50+ US Census variables at state, county, ZIP code, tract, and block group levels. Population, income, age, education, ethnicity. Beyond Census data, 100,000+ layers cover consumer spending, healthcare utilization, real estate values, and industry-specific metrics. Canadian and UK boundary data included. Updated quarterly.
6Can Maptive connect to my CRM?
Yes. Bidirectional integrations with Salesforce, HubSpot, Zoho, Pipedrive, and Keap sync automatically. When a new lead enters your CRM, your map updates within 90 seconds. Territory assignments flow back to your CRM without manual exports. Salesforce users sync over 50,000 leads weekly through the integration.
7How many locations can I map at once?
Maptive handles up to 200,000 markers simultaneously using WebGL rendering. Your browser stays responsive while you zoom, filter, and analyze large datasets. No special hardware needed. No desktop software to install. Enterprise clients map national customer databases, delivery networks, and facility portfolios without performance issues.
8Is my data secure on Maptive?
256-bit SSL encryption protects data in transit and at rest. Two-factor authentication, single sign-on, and role-based access controls meet enterprise security requirements. Maptive passed the Salesforce AppExchange security review. Regional data storage options support compliance needs. Zero major outages documented in 2025.
9What kind of support does Maptive offer?
Human support from mapping experts based in San Francisco. No bots, no scripts. Phone, email, and live chat with first response times under 15 minutes. Most issues resolve same-day. Data cleanup and import assistance included at no extra charge. Team training available. G2 rates support quality at 9.7 out of 10.
10How much does Maptive cost?
$250 for a 45-day pass with full access. $1,250 annually for individuals with up to 400,000 geocodes per month. $2,500 annually for teams with up to 1 million geocodes monthly. Every feature included on every plan. No tiered restrictions. No surprise charges for premium tools.