Location Intelligence Software
Maptive puts your business data on a map instead of in a spreadsheet. Plot your records, layers market and census data underneath, and surfaces the patterns rows hide.
Trusted by teams at
Kravet Cut Week-Long Location Analyses to an Hour
Read the StoryWhat You Can Do With Location Intelligence
Plot the data you already keep, layer market and census detail underneath, and read the patterns a spreadsheet hides.
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Plot Your Data on a Real MapDrop in an Excel file, a CSV, or a Google Sheet and watch up to 200,000 records appear on an interactive map. The geocoding engine corrects messy addresses, missing ZIP codes, and abbreviated streets as the data loads. |
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Layer Demographic and Market DataMore than 50 census variables are available under every pin, from household income to population density, with a growing library of market data categories alongside them. Your records read against the market around them. |
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Find Concentration With Heat MapsTurn any numeric column into a weighted heat map in a couple of clicks. Weight by sales volume, account count, or any field you upload, then adjust radius and intensity until the clusters show plainly. |
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Measure Reach With Drive-Time PolygonsDraw service areas on real road networks, so a 25-minute window means a 25-minute drive. Stack polygons around current and proposed sites to see where coverage overlaps or leaves a gap. |
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Share a View, Not a FileSend a password-protected map link with the tools and data columns you choose to expose. Leadership reads the recommendation without a login, and partners see only what you want them to see. |
Beyond What a Spreadsheet Shows
A spreadsheet can tell you what each account is worth. It cannot show that your best customers cluster in three ZIP codes while a fourth, with the same income profile, has no coverage at all.
Most teams already hold the data they need to answer where questions. Maptive gives you that view from a single upload, with no analyst on standby and no request filed to another department.
From Raw Records to a Decision You Can Defend
Upload the data you already keep, let the platform geocode every row, and the first map is ready in minutes. Demographic overlays and market categories then layer income, age, density, and spending beneath your own records.
What changes is the question you can answer. Instead of ranking accounts by revenue alone, you measure each one against the demand around it, and that comparison only appears when both sit on the same screen.
The Tools Behind the Analysis
Each one is a complete tool that you use inside the same platform.
Find Concentration With Heat Maps
Weight any numeric column by volume or count to see where your data clusters and where coverage is thin.
View the heat mapping tool →
Layer Demographic Data
Add Census income, density, and age data under every pin so your records read against the market around them.
View demographic overlays →
Measure Reach by Drive Time
Draw service areas on real roads and stack them to see where coverage overlaps or leaves a gap.
View drive-time polygons →Built on Infrastructure That Holds Up
Built on Infrastructure That Holds Up
Maptive runs on Google Maps Platform infrastructure with WebGL rendering, so a map with 200,000 markers stays responsive while you work. Census and market data refresh from official government sources and a data partner with decades of enterprise history, and the same 60+ tools come on every plan.
Security Your IT Team Can Sign Off
Amazon, General Electric, Coca-Cola, and the US Department of Energy run their spatial analysis on the platform, each after its own security and procurement review. Maptive includes 256-bit SSL encryption, two-factor authentication, single sign-on, role-based access, and audit logging, with 99.9% uptime and no major outage recorded in 2025.
Support From Real People
The Maptive support team, based in the US and Canada, picks up the phone, chat, or email inside 15 minutes, with a 9.7 out of 10 rating on G2. They clean your file, set up your first map, and stay with your team through the workflow.
Free trial with every tool unlocked, no credit card
See Your Data on a Map for Free
Try Maptive free for ten days, no credit card needed. Upload a spreadsheet, paste from your clipboard, or sync a live Google Sheet, and a working map is ready before the meeting ends. Every analysis tool is unlocked from the first login.
Book a Walkthrough of Your Data
If you want to see location intelligence applied to your own records rather than a sample, the Maptive team can walk you through heat maps, demographic overlays, and drive-time analysis using your own data.
Frequently Asked Questions
What is location intelligence software?
It is a platform that puts your business data on a map and layers market and demographic data underneath, so you can read patterns by geography. Maptive plots your records, adds census and market context, and turns a flat spreadsheet into a view you can analyze and share.
Do I need GIS training to use Maptive?
No. Maptive is built for business teams, not specialists. You upload a spreadsheet, the platform geocodes it, and the analysis tools work through a plain interface. Most users have a working map and a first answer within their first session.
What kind of data can I layer onto my map?
More than 50 US Census variables, covering income, population, age, and household composition at state, county, ZIP, tract, and block-group levels, plus a growing library of market data categories. The census data is included on every plan.
How much data can a single map hold?
Up to 200,000 markers on one interactive map, rendered with WebGL so the view stays responsive. Your full customer base, prospect list, and site portfolio load together rather than in regional batches.
Can I share a map without giving someone full access?
Yes. Password-protected links let you share a view with the exact tools and data columns you choose to expose. Viewers read the map without a login or editing rights, which keeps sensitive columns out of sight.
