Territory Map Maker
Build sales territories on a real boundary map, by hand or balanced for you. Draw zones across zip codes, counties, or states, color and label each one, and let the optimizer even out the workload whenever you want it to.
No credit card required
- Draw zones by hand
- Balance by any metric
- Zip, county, or state lines
- Respect rep home bases
- Live territory metrics
- Share & export maps
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Inside the Automated Territory Tool
The Automated Territory Tool turns your chosen columns into evenly weighted zones across your boundary map, with rep alignment, min and max constraints, and manual hand edits for the team.
Balance by Any Metric
Pick one or more columns from your spreadsheet, weight them by importance, and the tool builds zones that spread the variables evenly across your map.
Respect Sales Rep Locations
Link a separate map of your rep home addresses and the tool builds one territory per rep centered on that home, cutting travel time for the team.
Optimize with Constraints
Set a min and max threshold on any chosen variable with input boxes or a slider, and the tool sizes every zone to fall inside the range you set.
Respect Previous Territories
Use your existing layout as the starting point and the tool only adjusts zones that fall out of range, sparing the team a full reshuffle.
Manual Drawing Tool
Paint zones boundary by boundary with the Drawing Tool or grab a polygon with the Lasso, then add, remove, or reassign any boundary inside the group.
Live Territory Metrics
Click any boundary on the territory map and a popup returns metrics for that area, with the variables you balanced on plus any census data you layered.
Build Territories in 3 Steps
Pick
Open Map Tools, choose Territories, pick the Auto Territory Builder, then set the boundary type your zones will follow.
Configure
Tick the columns to balance on, weight them if more than one, then set the territory count or your min and max range limits.
Ready
Maptive builds your zones in minutes, and a click on any boundary returns the metrics for that area of the map.
What Maptive's Auto Territories Solve
The work that eats a planning afternoon for territory management, handled in a few inputs and a rerun.
Bulk Territory Build
Splitting a market by hand always leaves someone with too much volume and someone else short. Pick the column you want balanced, set the territory count, and the tool groups your boundaries into evenly weighted zones in under 15 minutes.
Coverage Around Reps
When the team works from home, the most drivable territory is the one centered on where each rep lives. Link a separate map of rep home addresses and Maptive builds one territory per rep around that home, cutting windshield time with no extra tweaks.
Zones Inside Limits
Sometimes the right number of territories is not obvious and each zone needs to fall inside a range, like $30M to $40M in revenue or 200 to 300 stops. Open Optimize with Constraints, enter your min and max, and the tool decides how many zones keep everything in range.
Targeted Territory Rebalance
When one or two territories drift out of balance, redrawing the whole map breaks relationships and morale. Turn on Respect Previous Territories and the tool starts from your existing layout, adjusting only the zones that fall out of range so most of the team keeps their accounts.
Manual Carve Outs
The auto-balancer gets you most of the way there, and you always have a carve-out it would not produce on its own. Use the Territory Drawing Tool to paint any zone boundary by boundary, your edits sit on top of the auto build, and totals recalculate as you paint.
Balance Across Metrics
Real territories balance revenue, customer count, and density at the same time. Combine columns from your spreadsheet with built-in census variables and use a slider to weight how much each variable matters, and the optimizer builds zones that honor your real trade-offs.
How Maptive Builds Territories
How Auto Territories Build
Most teams still build territories the slow way on a spreadsheet. You open a sheet of accounts or addresses, sort by region, eyeball the clusters, drag rows into groups, and try to keep the totals roughly even before the file goes around for review. The pass is manual, the rerun cost is high, and the result is rarely fair to every rep.
The Automated Territory Tool in Maptive replaces that pass with a guided workflow. From your map you open Map Tools, choose Territories, pick Auto Territory Builder, set the boundary type the zones will follow, then choose the spreadsheet columns to balance on. Balance on more than one column and you weight each with a slider so the optimizer knows which variables matter most.
Generation takes between 1 and 15 minutes depending on the dataset and area size. The map returns the new zones and a distribution graph so you can check the spread before you ship anything. Click any boundary and a popup returns the metrics for that area, including the variables you balanced on plus any census data you layered in, so the territory map doubles as a reporting view.
Balancing Multiple Variables
A single-metric balance often misses the way real businesses operate. Splitting purely on revenue ignores account count and density. Splitting purely on count ignores revenue and how much travel each zone needs. The trade-offs the team weighs in their head are exactly what the tool should weigh, with explicit weights you can tune and rerun.
In the Auto Territory Builder you can pick more than one column from your spreadsheet under Data Metrics. You can also bring in census variables from the Demographic Census Data section where they are available for the boundary set you chose. With multiple variables selected, an importance slider lets you weight each one so the optimizer knows if revenue, count, or population should pull harder during the build.
Optimize with Constraints layers a second control on top. Set a min and max threshold for any chosen variable through the input boxes or the slider. The tool then sizes the territories so each zone falls inside the range you set, even if that means the count Maptive picks differs from what you would have guessed. The constraint pass and the weighted balance work together for a fair, defendable layout.
Auto and Manual Tuning
The Automated Territory Tool gets you most of the way to a fair map, and most teams have a few zones the algorithm cannot produce on its own without a hand pass at the end. A regional carve-out, a special account, a county that should not split between two reps. Maptive treats those local edits as a normal part of the workflow rather than something that breaks the auto build.
The Territory Drawing Tool covers the manual side of the work. From Map Tools you can pick Create Territories Manually, then choose Selection or Drawing as the method. Selection has three modes: On Click for one boundary at a time, On Hover for fast multi-pick, and the Lasso Tool for a polygon pick with a Full Boundaries Only or Full and Partial Boundaries toggle before you start.
Drawing lets you paint a polygon by clicking points, with double-click or click-on-start to close it. Edits use drag and drop on the polygon anchors, and the popup gives you Add, Remove, or Reassign options against any existing territory group. Each saved territory takes a name, color, and fill transparency, and the same group can be reopened from the 3-dot menu for any further work later.
Related Features
The tools teams reach for alongside the Territory Map Maker.
Automated Territory Tool FAQs
What is the Automated Territory Tool in Maptive?
How do I build automated territories?
Can I balance territories on more than one metric?
Can Maptive build territories around my sales reps' homes?
Can I set min and max thresholds for territory size or value?
How long does it take to generate territories?
Can I rebalance territories without rebuilding from scratch?
Can I draw or edit territories manually?
Can I see the metrics for each territory?
What boundary types can I use for automated territories?
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Map Your Next Set of Territories
Start a 10-day free trial with no credit card and every tool unlocked, or book a demo to see Maptive build territories on your own data.
