Badger Maps Alternative
Maptive plans routes, then adds territories, heat maps, and demographic data on one platform, for less per user. You see the whole market behind every stop.
No credit card required
- A full mapping platform, not just rep routing
- Heat maps, demographics, and data visualization
- Scales to large datasets and full teams
- Live US-based support on every plan
Trusted by teams at
Why Sales Teams Outgrow Badger Maps
Badger Maps is built to get a field rep from one stop to the next. The day you need to see the whole market, that focus starts to cost you.
Badger Maps plans routes well, and then it stops. There are no heat maps, no demographic data, and no custom territory boundaries, so the moment a manager asks where the next market is, your reps are back in a spreadsheet. A route planner alone cannot tell you which customers are worth the drive.
The pricing adds up faster than it looks. Badger Maps runs $49 per user each month on the Business plan and $95 on Enterprise, billed per seat. Put five reps on it and you pay $444 more a year than Maptive, for a tool that does less with your customer data.
Compare Maptive and Badger Maps
Both plan sales routes. Only one shows you the market behind them.
| Feature | Maptive | Badger Maps |
|---|---|---|
| Cost Per User | $41.60 per user each month on the Team plan, which includes five users. | $49 per user each month on Business, $95 on Enterprise. Five seats cost $444 more a year. |
| Route Optimization | Optimize the fastest route across up to 73 stops, with turn-by-turn directions to any phone. | Route optimizer with turn-by-turn directions for field reps. |
| Territory Mapping | Build territories by established regions or by custom boundaries you draw yourself. | Territories from established boundaries only. No custom boundary drawing. |
| Demographic Data | 10 kinds of census data, including population, income, age, education, and housing. | No demographic insights. Focused on route mapping, not market data. |
| Heat Maps | Turn raw numbers into heat maps that show density and performance at a glance. | Not available. |
| Drive Time & Radius | Isochrone drive-time maps, radius circle tool, and a distance calculator. | Not available. |
| Data Visualization | Pin maps, color-coded markers, grouping, filtering, and bubble maps for any data set. | Pin maps, marker colors, lasso, and filter tools. |
| CRM & Data Import | Sync with your CRM, import Excel and CSV, and connect Google Sheets, plus REST API access. | CRM data and Excel integration. No API access. |
| Built On | Google Maps Platform, with live traffic, satellite imagery, and global coverage. | Field-sales routing app for reps on the road. |
| Best For | Sales, operations, and marketing teams that need routes and market analysis in one place. | Individual field reps who mainly need a multi-stop route planner. |
Plan the Route, Then Read the Market
Maptive optimizes the fastest path across up to 73 stops and sends turn-by-turn directions to any phone, so your reps still get the drive day they expect from Badger Maps.
Then it keeps going. Layer heat maps, demographic data, and territories on the same map, so a route is no longer the end of the story. You see which stops are worth the miles before anyone gets in the car.
See Who Your Customers Actually Are
Badger Maps offers no demographic insights, so your reps drive without knowing who lives behind each address. Maptive layers 10 kinds of census data on your map, from population and income to age, education, and housing.
Set your territories first, then read the people inside them. You target the prospects that match your best customers and stop spending windshield time on the ones that never convert.
Build Territories the Way You Draw Them
Badger Maps maps territories from established boundaries only. Maptive lets you build from regions like states, counties, and zip codes, or draw a custom boundary by hand for the way your business really splits its market.
Roll sales and demographic data into each territory to balance them by revenue or workload, so coverage matches the opportunity instead of the lines on a default map.
What You Get When You Switch to Maptive
Lower Cost Per Seat
Maptive's Team plan runs $41.60 per user each month and includes five users. Five seats on Badger Maps cost $444 more a year.
Routes Plus Analysis
Optimize routes across up to 73 stops, then add heat maps, demographics, and territories on the same platform. One tool covers the whole job.
Real Demographic Insight
Layer 10 kinds of census data, from income to age to housing, so your reps target the right prospects instead of guessing.
Drive Time and Radius Tools
Map reach with isochrone drive-time polygons, draw a radius circle around any point, and measure distance between stops.
Works on Every Device
Maptive runs in any browser on PC, Mac, iPhone, iPad, iOS, and Android, with nothing to install for your field team.
CRM Sync and API
Sync with your CRM, import Excel and CSV, connect Google Sheets, and use REST API access that Badger Maps does not offer.
Badger Maps Alternative FAQs
How does Maptive pricing compare to Badger Maps?
Does Maptive optimize sales routes like Badger Maps?
What can Maptive do that Badger Maps cannot?
Does Badger Maps offer demographic data?
Can I map sales territories in Maptive?
Does Maptive work on the same devices as Badger Maps?
Can Maptive import my CRM and spreadsheet data?
Is there a free trial of Maptive?
Free trial, every tool, no credit card
See Your Sales Map Do More
Start a 10-day free trial with no credit card and every tool unlocked, or book a demo to see Maptive run on your own customer data. Most people build their first map in under five minutes.
Switching From Badger Maps?
Bring your customer list, routes, and territories into Maptive in one session. Import from your CRM, Excel, or Google Sheets, and a specialist walks you through setup at no extra cost.
