Sales Territory Alignment

If you’re a sales or delivery business, then having the right mapping software is critical to your success. You’ve likely heard of Badger Maps, one of the most popular mapping solutions, and while it does an adequate job, there are some better alternatives.

Perhaps the best Badger Maps alternative is Maptive, which is built using Google Maps API. While both tools help you plan sales routes, Maptive offers many advantages, including a lower cost, more features, and more tools for performing location & market analysis.

Below is a comparison of both mapping tools so you can decide which one is right for you.


Cost should be an important consideration when choosing mapping software. The fewer expenses you have, the more money you have to spend on other areas of your business.

Here’s what you’ll spend on both Badger Maps and Maptive:

  • Badger Maps Cost: $49 per user/per month for their Business Plan and $95 per user/per month for their Enterprise Plan
  • Maptive Cost: Maptive’s Team Plan includes five users at a cost of just $41.60 per user/per month.

If you wanted to have five users on Badger Maps, it would cost you an extra $444 per year, making Maptive the more cost-effective solution.


It doesn’t matter what your mapping solution’s cost is if it isn’t able to do what you need it to. Both Badger Maps and Maptive have useful features and tools for sales route planning, territory mapping, although Maptive offers a few extra options that Badger doesn’t.

Badger Maps Features

  • Pin maps
  • Different colors for pins
  • Route optimizer and route planning software 
  • Turn-by-turn directions
  • Lasso tool
  • Filter tool
  • Map territories based on established boundaries
  • Customer details
  • CRM data and Excel integration

Maptive Features

  • Pin maps
  • Different colors for pins
  • Route optimizer and route planning software 
  • Turn-by-turn directions
  • Lasso tool
  • Filter tool
  • Map territories based on established boundaries
  • Map territories based on custom boundaries
  • Customer details
  • Heat maps
  • Isochrone maps/drive time analysis
  • Radius circle tool
  • Distance calculator
  • An automated sales territory generation tool (coming in 2021)
  • CRM data and Excel integration
  • API access

Badger Maps is primarily focused on sales mapping, planning sales routes, and finding the fastest routes, which is fine if that’s all you want from your mapping solution. But if you’re looking for more than just a multi-stop route planner and need an effective way to visualize your customer data, then Maptive is the better option.

Demographic Insights

To be successful, your sales reps need to understand who their customers are. This is why demographic insights are so important. They allow you to see what type of people make up your market. And if you’re targeting specific demographics, this data lets you find the type of people you’re looking for.

Unfortunately, Badger Maps doesn’t offer any demographic insights. As we mentioned before, Badger is primarily focused on route mapping software, getting you to your destination faster, and helping you travel fewer miles. So, if your field sales reps need more in-depth information and insights, you’ll need to look elsewhere.

Maptive offers ten different kinds of demographic census data:

  • Population
  • Race
  • Housing
  • Age
  • Citizenship Status
  • Education
  • Income
  • Transportation
  • Labor 
  • Gender

Use these key metrics once you’ve established your territories to understand your prospects further and target the right customers.

Try Maptive Today

Maptive is available on a ten-day free trial and is compatible with all devices, operating systems, and web browsers, including PC, Mac, iPhone, iPad, iOS, and Android. Sign up today to give it a try and start building beautiful interactive maps.

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