Maptive GIS software transforms rows of geographic data into maps, making it quick and easy for the user to get insights, make decisions, and understand massive volumes of data effortlessly.

Learn everything you ever wanted to know about GIS mapping software—and how Maptive can help you solve your unique problems and gain intelligence from your geographic data—here.

What is GIS Mapping Software?

GIS mapping software is a valuable visualization tool allowing you to create maps from your location-based data. Any organization that either owns, serves, or targets locations may benefit from GIS software for its ability to streamline data analysis and present data clearly.

Geographic Information Systems (GIS) collects, stores, and identifies detailed points, lines, images, boundaries, and raster images (usually aerial topographic photography) of geographical areas. Combined with geospatial data, GIS provides the base layer over which to visualize your data with GIS mapping software.

Maptive is a GIS Mapping Software rich with intuitive, enterprise-level features designed to make it seamless to get the most from your location data. And since it’s built on the Google Maps GIS, you get the most reliable, secure, and accurate geographic foundation available.

GIS Software - Map Example

What is GIS Software used for?

GIS Software - Zip Code Heat Map

GIS solutions turn location data into visualizations via a map. The implications of this are vast. For businesses, it means identifying areas of opportunity, acquainting yourself with your market, and knowing how to target your sales efforts.

But the advantages of this kind of effective data wrangling are not limited to the business world. The uses of GIS platforms extend to just about anyone — from academics to city planners to public health officials.

If you want to see what the buzz is about, you can sign up for our free, no-risk trial. All you need is a spreadsheet and a goal—you don’t even need a credit card for the trial! Maptive will handle the analysis for you.

If you want to see what the buzz is about, you can sign up for our free trial.

What Kind Of Data Is Stored In A GIS?

Every GIS holds geospatial data and visual representations of a location’s elements (think lines for streets, raster images of neighborhoods, or boundaries for state lines). Some GIS store data for certain locations only, while others, like Google Maps, are global and multi-dimensional (on Google Maps you can view a location from an aerial and street view).

Upload Data - Maptive

How to Make a Map with GIS Software

To make a map with Maptive, all you need is a database of street addresses (make sure to include city, state, and postal or zip codes). You can also start with latitude and longitude coordinates.

But with Maptive, you can do so much more. Because of its flexibility for customization, Maptive is the best GIS mapping software for organizations with unique needs. Map custom fields from your database or upload any custom assets you’d like to include (brand logos, photos, etc.)

There are several ways to upload your data to Maptive:

  • Copy and paste
  • Upload an Excel Spreadsheet or Google Sheet
  • Connect a CRM database with Maptive’s API

Pick your preferred upload method, and Maptive will make you a custom and interactive map in an instant. Ready to make your map? Claim your free trial of Maptive now.

Types of GIS Software

The landscape of GIS Software types is vast. With many different applications, formats, and functions, it’s easy to find yourself overwhelmed with your options.

However, you can save yourself a lot of headaches by remembering this: most GIS Software falls under one of two umbrellas—Desktop GIS and Web GIS. From there, it’s all about your use-case: if you want to use GIS Software for personal or casual use, a solution like Google Maps is sufficient. If you are using it for commercial or organizational purposes, go with a more robust solution like Maptive.

Desktop GIS

In the past, whole departments and businesses were built for handling GIS. An organization would need help with a location-based problem, spend a lot of money on specialized labor, and receive results from without. GIS teams would implement desktop software for these tasks. And while Desktop GIS software is strong, it was developed for heavy-duty users and dedicated geographic intelligence teams.

Therefore, most Desktop GIS Software requires significant coding experience, advanced training, or a background in cartography. Desktop GIS software exists today to serve niche purposes or lay the foundation for hefty proprietary projects.

Common Desktop GIS formats include Open Source GIS, Server GIS, and complex enterprise software.


Because of its complicated, expensive, and inaccessible nature, Desktop GIS became a bigger burden than it was worth for most applications. Enter Web GIS.

Like most software that made its way online, early Web GIS was rudimentary: the tools were often oversimiplified, the use-cases were limited, and (thanks in part to internet speeds) the software was often slow.

However, over time Web GIS software began to outpace and outperform their desktop counterparts. Leading software like Maptive began to flourish by building comprehensive cloud-based solutions on sturdy API like Google Maps, making it possible to access full-service GIS software from anywhere—while eliminating costs, time, and hassle.

Web GIS revolutionized the industry. Clunky, code-heavy software was replaced with point-and-click simplicity.

Maptive stands out in the sea of GIS Software for its rich suite of features, intuitive design, full customization, and exceptional ease of use—no codes or downloads required.

What Can GIS Software Do?

GIS systems have three primary functions. They can store, analyze, and display data. Let’s break down exactly what this means and how Maptive executes in these three core capacities.

Filter Your Data

Store Data:

GIS programs allow you to store a wide array of geospatial data. To comprehend how Maptive can excel in data management, it’s important to understand our platform’s special relationship to Google Maps.

Think of how much location data is already stored on Google Maps: a whole world full of geo-coded detail. Our integration allows us to tap into that vast wealth of geographical information to bring you a powerful, organized, and dependable platform.

Think of GIS solutions as layering. At the base level is Google’s mapping data. On top of that, our GIS technology adds all the tools to help you visualize your data. Finally, you add your specific data points, whether manually or via an excel spreadsheet, and we will map them.

Analyze Data:

When it comes to geospatial analysis and location intelligence, Maptive is a superior software. We don’t just specialize in map production – our tools reveal the important information, whether it’s an optimized driving route or a heat map that identifies data density in certain geographic areas. We provide the tools you need to get the job done.

Some of the tools include:

Sales Density Map - Geo Maps

Filter and Grouping Tools:

  • Choose what information you want to see at a particular moment and how you would like it organized. This is the first stop for anyone looking to bring meaning to their complex data.

Heat Mapping Tool:

  • Allows you to see patterns of density according to criteria important to your analysis.

Boundary Tool:

  • Creates visual boundaries on your map so that you can analyze subsets of numerical data by region to understand tendencies and identify opportunities.
Radius Map - GIS Software

Demographic Mapping Tool:

  • Exposes demographic census data on your map within a matter of seconds.

Radius Tool and Drive Time Polygons:

  • Allow you to analyze spatial data by quickly determining distances between places and get estimates of how long it may take you to get from one place to another.

Route Optimization:

  • A dream for busy people who have multiple stops to make on a journey — optimizes the route between multiple locations to ensure you spend as little time on the road as possible.
Custom Map Markers

Visualize Data:

Maptive brings your interactive maps to life with bold colors, customized pins, and multiple options for base maps. As a result, you can customize nearly everything on your map.

Choose the colors of your routes, your boundaries, and regions. You can even choose your overall map style.

custom mapping tool

What’s more, you fully control what part of your map you would like to display. Specify the area and how zoomed in or out you would like to be. Then, go to your map settings and decide whether you would like to hide certain roads or waterways.

And then there’s our map drawing tool. Put your stamp on your map by adding things like text bubbles, shapes, icons, and labels.

Who Uses GIS Mapping Software?

Just about anyone can benefit from a GIS mapping app. In fact, the applications are virtually limitless. Here are some excellent applications of GIS technology:

Sales Use Case - GIS Software
  • GIS Software for Sales Teams:

If you are a salesperson, you likely spend a fair amount of your time traveling from one potential customer to the next. Program the locations you need to hit into your map, and Maptive’s route planner will make sure you get there as efficiently as possible—including real-time traffic updates via Google Maps.

  • GIS Software for Franchises:

Using our GIS mapping app’s proximity tools, you can easily identify if a new potential location of a franchise is too close to any of the others. Or use the US Census and Demographics tool to spot potential regions of interest. Maptive is the perfect tool for catchment area analysis.

  • GIS Software for Marketers:

GIS programs are a marketer’s dream. Pair GIS with Maptive’s integrated US Census and demographics data, and marketers can understand patterns based on various factors—from average income in a particular area to the density of a certain demographic—with a single click. As a result, marketers can quickly identify where and how to focus their efforts.

Real Estate Use Case GIS Software
  • GIS Software for Real Estate Agents:

Many real estate agents are already using mapping software to help them quickly identify market trends, understand demographics, and see the distance between locations. Cold call your territory, find clients, and close deals faster with Maptive’s location intelligence tools.

  • GIS Software for City Planners and Developers:

Urban planners make use of GIS software to make informed decisions on important issues that affect the lives of all a city’s inhabitants. Maptive simplifies data analysis, research, and planning by providing all the tools planners and developers need in one easy-to-use software. And with Maptive’s unmatched sharing and presentation tools, you can get the right people on your side faster.

  • GIS Software for Public Health:

GIS software allows those who create and administer public health policy to identify threats to public health quickly. By tracking and analyzing data–such as the number of infected people in an area–public health officials can determine the next steps for policy creation.

  • GIS Software for Academics:

Whether used in the social sciences to track and understand human behavior, in the biological sciences to understand plant and animal density in a particular region, or in the geography department for every application one can imagine, faculties must implement GIS mapping software if they expect to stay relevant.

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