Location Mapping Software

Maptive mapping software enables businesses of all sizes to bring flexibility and control over complex location data. Spreadsheets and databases of location data can be difficult to understand and interpret, especially if the data set contains hundreds or thousands of locations. If you are a business owner who wants to map multiple locations, you will need to use location mapping software. Maptive’s location mapping capabilities make it easy for you to upload a spreadsheet that contains your location data, and then see your locations on a map quickly and easily. In this article, we will show you how you can use location mapping software for your business and how to get the most insights from your location data.

What is Location Mapping Software?

Location mapping software is a type of software that allows you to upload a spreadsheet with location data such as addresses, zip codes, postal codes, or coordinates and then see your locations on a map. The purpose of Maptive’s software is to make it easy for businesses and other organizations to visualize their locations so they can better manage them, market them, track down customers, and more. Location map software allows companies to create informative maps that enable them to visualize unseen patterns, gain new insights and provide information critical to good business decision making.

What Can Location Map Software Be Used For?

There are many different uses cases for location mapping software. Here are some examples of some of the most common ones:

Mapping out the locations of your business and its branches
Location intelligence: Map out your businesses, suppliers, and locations of competing businesses to gain insights for business site selection.
Mapping out customers or leads for sales territory generation and optimization
Planning routes for salespeople, delivery drivers, service providers, and more
Calculate commute times for all your employees to aid in office site selection

Maptive Features

Maptive is based on Google maps so it brings the same great benefits as the Google maps platform. Maptive offers many more tools and advanced features for businesses looking for more customization and data intelligence than Google maps can offer. Maptive's features are comprehensive, bringing a variety of options for various industries. These options include:

Grouping and Filter Location Data

Maptive offers grouping and filter tools that allow you to filter, segment, or group similar types of map markers based on your data. Data can be grouped based on the data column of your choice. For example, group all of your customer locations markers by sales rep name to visualize where their territory lies.

Global Mapping Data

Maptive includes map data for every country in the world provided by Google maps. Map locations using addresses, zip code, postal code, county, and much more. In addition, Maptive comes with included data sets such as US demographics data that includes data on race, income, education levels, and more.

Fully Customizable Maps

Customize map marker appearance using one of the preset markers or upload your own markers. Change the appearance of your map using our preset map styles. Enable and disable map features such as labels, water, landmarks, and more in the advanced options menu. Toggle on Satellite view to get a different view of things.

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Some of Maptive's Tools

Map Radius Tool

Enter an address into the mapping software and develop a customized radius with consumer data. Users can run a quick proximity analysis, determine how far map points are from others, and determine how many entries exist within a specified distance. Maptive incorporates a multiple radius functionality to customize your map’s visual appearance fully. The software shows overserved areas, underpopulated growth, and everything in between simultaneously. All details within the specified data are exported, adding the addresses to the route optimization and directions tool. You’ll be able to identify competitor locations within a radius, determine optimal suppliers, map out optimized routes within a territory, and more.

Drive Time Polygon Tool

Maptive’s mapping software combines real-time information with route optimization functionality – putting drivers in front of more customers instead of sitting in traffic. A drivetime polygon connects Google Maps navigation with proximity tools. Users can generate a polygon representing the points that can be reached within a certain amount of drive time.

Territory Tools

Develop comprehensive sales reports using the demographic data and total sales within an outlined boundary. Sales territories help management outline and establish physical boundaries for team members. Users can set limits using a physical barrier (like zip codes, city, county, or state) or define customized boundaries using the boundary drawing tool. Coming December 2022: The automated territory generation tool will allow you to create intelligent territory maps based on real data inputs and weights that are important to your business. Click here to learn more.

Heat Map Generator Tool

A heat map helps visually identify critical demographics. Using marker density or color-coordinated maps, individuals can review and assess vital geographic data according to pre-established parameters. Determine where local hotspots exist for your current consumer data, highlight sales volume, or develop presentation-ready maps with valuable insights.

Route Planning & Optimization Tool

Optimize routes for yourself or for your employees using Maptive’s Route Planner & Optimizer. Plan routes with as many stops as required and Maptive will generate the optimal route through all the stops.

How to Create a Location Pin Map (Step by Step Guide)

A personalized pin map identifies hot spots within your data or allows a comparative review of maps over different time frames. It can help identify landmarks and suppliers in connection to your pins, evaluate weaknesses within your business, determine competitors within geographic areas, map out real estate holdings, and more.

Developing maps shouldn’t take extensive knowledge or understanding – it needs to produce results quickly and effortlessly. Maptive helps you create beautiful maps within minutes of account creation.

Step 1: Register for your free Maptive trial account.

Step 2: Select the New Map option from the home screen and give your map a name.

Step 3: Copy or upload your location data into the software. Copy and paste the content directly into the program, drag and drop existing excel files, or upload a file from your device.

Step 4: Select the data headers you’d like to map.

Step 5: Select the Done button and watch your data automatically generate on the map.

Customizing Your Map & Markers

Once you’ve created your first map, you can customize the visual appearance of your map under the “map settings” menu. There are currently 17 different built-in options for pin sizes and styles, although users can upload custom map pins too.

To change your map’s default settings, select the “Settings” gear button on the top corner of the map. Choose the Map Markers/ Graphics option and use the dropdown menu to adjust the default settings. To add upload your own custom Marker, scroll to the bottom of the marker settings menu.

In map settings you can also change the style of your maps and enabled and disable different features as well as set security & sharing settings for your maps.

Grouping Tools

As a default setting, all data pins are the same color during the initial upload into the mapping software. The grouping tool allows customization of these pins, with different categories being the differential factor. This customization might include color-code options based on category, location, name, salesperson, or another relevant data category for your industry.

Establishing Map Boundaries

Incorporating geographic boundaries into your map allow you to visualize your location data based on geographic boundaries such as zip code, city, state, province, county, and more! You can also use the geographic boundaries tool to incorporate built-in demographics data into your maps for additional insights. US Demographics data is included for free with your Maptive subscription.

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Whether you’re just starting, or you’ve been in business for decades, visualizing your data can bring valuable insight and information to the business’s functioning. Streamline your data into a visual aid with location mapping software and develop a competitive advantage you can’t find with traditional spreadsheets. Get started with your free 10-day trial of Maptive now!

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